Social Media Strategist
Sincerely Social
Role overview
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Role: Social Media Strategist Location: Remote Work: Monday-Saturday Are you someone who instinctively spots trending content, knows how to scale it, and understands what makes audiences engage? We're a lean, fast-moving team running UGC and organic growth campaigns for consumer brands. We've worked with brands like Flo, Daydream, Polymarket, and Deel to name a few. If you want to be part of campaigns that scale fast, rack up million+ views, and make a real, measurable impact on socials this is it. What you'll do: Own strategy end-to-end for international brands, primarily across TikTok and Instagram Build campaigns from scratch: content strategy, creator selection, and channel mix across ugc creators & faceless accounts Develop format playbooks and own quality control. Read performance data weekly and make the call - what scales, what dies You're a great fit if you: Are perpetually scrolling, and somehow always know why something worked Experience in Content Strategy, including planning, structuring, and adapting content for different audiences. Ability to analyze social media data and campaign performance, using insights to refine strategies and report results. Familiarity with consumer apps, digital growth, and current social media trends; experience with global campaigns is beneficial. Bonus points if you: Are a creator yourself, and have had your own content go properly viral Have managed a UGC campaign that actually produced viral hits, not just steady numbers Have experience running global or international campaigns