SEM Specialist

Forbes

IndiaremotePosted 1 month ago

Skill Required

SEMPPC-SpecialistPaid-Search-SpecialistDigital-MarketingPerformance-MarketingSEM-SpecialistSEM-SEO-SpecialistSEM-PPC-SpecialistSEM-ConsultantSEM-AnalystSearch-Engine-Marketing-SpecialistSEM/PPC SpecialistPerformance MarketingGoogle AnalyticsGoogle AdsObservabilityanalyticsSemrushetc.)andFulltime

Key highlights

Minimum four years of hands-on experience required in paid search campaign management
Reports into a paid search manager
Works with Google Ads, Bing Ads, and automated bidding strategies (Target CPA, Target ROAS)
Key performance indicators include conversion rates, CTR, CPC, and ROI
Perks include monthly long weekends (3rd Friday off), wellness reimbursement, commutation reimbursement, and paid paternity/maternity leave
Tools mentioned: SEMrush, Google Analytics

Role overview

Forbes Marketplace is looking for a skilled SEM specialist to join the Forbes Marketplace Performance Marketing team with a focus on supporting one of Forbes' business verticals. This position offers the challenges and opportunities of a start-up combined with the benefits of an established, successful company. The role reports into a paid search manager and involves hands-on campaign management as well as collaborative strategy development to grow online presence and conversions.

Responsibilities

Setting up and optimising paid search campaigns across Google Ads and Bing Ads
Working with the paid search team to create, refine, and implement campaigns that drive growth and conversions for Forbes Marketplace
Monitoring campaign performance, analysing key metrics, and optimising strategies for better results
Ensuring the success of paid search campaigns to increase online visibility and conversions within Forbes' business verticals
Assisting the Paid Search Manager with data-driven recommendations and insights to improve overall performance
Conducting competitor research using different tools to identify strengths and weaknesses of competitors, uncover market trends and adapt strategies

Requirements

A minimum of four years of hands-on experience in managing paid search campaigns
This would involve a strong understanding of PPC platforms like Google and Bing Ads as well as a proven ability to optimise campaigns and drive results
Strong Excel skills are crucial for managing, analysing, and presenting campaign data
This includes the ability to work with large datasets, create pivot tables, perform analysis, and draw actionable insights from performance metrics
Experience in managing accounts of varying size and complexity, ensuring campaigns are optimised for larger audiences and higher budgets
The ability to analyse key performance indicators (KPIs) such as conversion rates, CTR, CPC, and overall ROI
Understanding how digital traffic translates to meaningful outcomes (e.g., conversions or revenue) is critical to optimizing campaigns
Familiarity with industry-standard tools such as SEMrush, Google Analytics, or similar platforms that allow you to audit, analyse, and refine paid search strategies
This includes using tools to track performance, uncover insights, and make data-driven adjustments
Proficiency with automated bidding strategies, such as Target CPA, Target ROAS

Nice to have

In-depth understanding of PPC strategies, including bidding strategies, keyword targeting, ad copy optimisation, and landing page relevance
Knowledge of how to manage and optimise campaigns to maximize ROI using best practices in PPC management
A results-driven mindset with a track record of delivering positive outcomes from paid search campaigns
Comfortable with data analysis to measure the performance of campaigns and identify areas of improvement
Demonstrating the ability to meet and exceed performance metrics (e.g., CTR, CPC, conversion rates, etc.), directly impacting ROI and revenue growth
Strong attention to detail to ensure campaigns are accurately set up, monitored, and optimised
Capacity to handle multiple campaigns and tasks simultaneously in a fast-paced, deadline-driven environment while maintaining quality
Excellent communication skills to effectively collaborate with other team members and stakeholders, ensuring alignment across marketing efforts
Self-management skills to prioritize tasks and maintain productivity, even when managing multiple campaigns and projects
A genuine enthusiasm for search marketing and the digital landscape is essential
You should be highly engaged in staying current with trends, tools, and best practices in digital marketing, especially within SEM