User Acquisition Manager
Fit4Me
WorldwideremotePosted 2 months ago
Skill Required
User-AcquisitionPerformance-MarketingDigital-MarketingPaid-AdvertisingGrowth-MarketingUser-Acquisition-ManagerMobile-User-Acquisition-ManagerSenior-User-Acquisition-ManagerUser-Acquisition-SpecialistCustomer-Acquisition-ManagerAcquisition-Marketing-ManagerUser-Growth-ManagerPerformance MarketingGoogle AdsTableauFulltime
Key highlights
- Manage budgets starting from $300,000/month
- Scale advertising budgets to $400,000+/month
- 2+ years of experience in User Acquisition / Performance Marketing required
- Strong hands-on experience with Google Ads required
Role overview
Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels. This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.
Responsibilities
- Launching, managing, and scaling advertising campaigns in Google Ads
- Managing budgets starting from $300,000 and distributing them effectively
- Achieving and maintaining target CPA / ROAS / ROI metrics
- Optimizing web funnels with a focus on improving conversion rates
- Analyzing campaign performance and making data-driven decisions
- Identifying growth opportunities and scaling profitable setups
- Collaborating with the marketing team to improve creatives
- Keeping CPA within target benchmarks
- Scaling advertising budgets to $400,000+/month
Requirements
- 2+ years of experience in User Acquisition / Performance Marketing
- Strong hands-on experience with Google Ads, including: Google Search, Demand Gen campaigns, Google Display Network (GDN)
- Practical experience managing advertising budgets starting from $300,000/month
- Experience working with web funnels
- Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV
- A data-driven approach to campaign optimization and scaling
- Intermediate+ level of English
Nice to have
- Experience in Health & Fitness or B2C products
- Experience scaling campaigns across global markets
Additional details
- This role is a great fit if you: Want to own the performance direction and its financial results; Think in terms of ROI and revenue impact; Work autonomously and make data-driven decisions; Know how to scale winning funnels and campaigns; Have hands-on experience specifically with Google Ads; Want to grow toward a Lead / Head of UA role
- Tools: Google Ads, Amplitude / Tableau
- Hiring process: Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀
- Originally posted on Himalayas