Senior PPC Specialist
Talent Sam
WorldwideremotePosted 16 days ago
Skill Required
PPC-SpecialistPaid-Media-SpecialistDigital-MarketingPerformance-MarketingAdvertising-SpecialistSenior-Paid-Search-SpecialistSenior-PPC-StrategistSenior-Paid-Media-SpecialistSenior-Paid-Search-ManagerSenior-Paid-Search-AssociateSenior-PPC-AuditorSenior-SEM-SpecialistSenior-Paid-Media-ManagerSEM/PPC SpecialistSEMPerformance MarketingGoogle AnalyticsStatisticsGoogle AdsanalyticalanalyticswrittenTestNGandConversion OptimizationAIFulltime
Key highlights
- 4+ years experience managing Meta and Google Ads campaigns
- Native or near‑native English proficiency
- Strong analytical and problem‑solving skills
- Experience with GA4, Google Tag Manager, and reporting dashboards
- Simera Professional Key (SPK) helps connect with employers
- Experience managing six‑figure monthly advertising budgets is a plus
Role overview
We’re looking for a Senior PPC Specialist to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. This hands‑on role requires someone who understands that successful paid media is not just about launching campaigns; it’s about maximizing profitability. The candidate will optimize the entire acquisition funnel, analyze campaign performance, improve conversion rates, and make strategic decisions that drive sustainable growth. The ideal person is analytical, data‑driven, and comfortable balancing campaign execution with performance strategy.
Responsibilities
- Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and other advertising platforms.
- Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, Conversion Rate, and LTV.
- Identify profitability issues and optimize the entire conversion funnel.
- Conduct A/B testing for audiences, creatives, landing pages, and offers.
- Analyze campaign performance and provide actionable insights through dashboards and reports.
- Manage advertising budgets and scale high‑performing campaigns.
- Collaborate with creative and marketing teams to improve campaign results.
- Implement and maintain tracking using GA4, Google Tag Manager, and advertising platforms.
- Stay up to date with industry trends, AI tools, and platform updates.
Requirements
- Resume in English.
- Native or near‑native English proficiency (spoken and written).
- 4+ years of experience managing Meta and Google Ads campaigns.
- Proven experience optimizing campaigns based on ROAS, CPA, CAC, and profitability.
- Strong understanding of conversion funnels and conversion rate optimization (CRO).
- Experience with Google Analytics 4, Google Tag Manager, and reporting dashboards.
- Strong analytical and problem‑solving skills.
- Experience with eCommerce, SaaS, Lead Generation, or Performance Marketing campaigns.
- Ability to translate data into actionable optimization strategies.
Nice to have
- Experience managing six‑figure monthly advertising budgets is a plus.
- Stay up to date with industry trends, AI tools, and platform updates.
Additional details
- By applying to this position, we’ll create your Simera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.
- Originally posted on Himalayas.