Head of Marketing
Zenara Health
IndiaremotePosted 1 month ago
Z
Skill Required
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Key highlights
- Compensation: ₹50–70 LPA
- Experience: 8+ years in B2B SaaS marketing
- Requirement: Degree from top-tier institution (IIT/IIM/BITS/NIT/equivalent)
- Benefit: Remote work anywhere in India
- Notable Requirement: US-overlap hours (IST evenings)
- Key Responsibility: Owning the full commercial marketing function from scratch
Role overview
Zenara Health is an AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists, designed to automate revenue and improve care management. As the Head of Marketing, you will own the full commercial marketing function—from brand and positioning to demand generation, PR, events, and customer retention—reporting to the Head of Commercial and working closely with the Founder & CEO. This is a hands-on leadership role based in India focusing on the US behavioral-health market. You will manage a Digital Marketing Manager from day one and are responsible for executing strategy at an exceptional level, converting technical AI features into clinical value propositions for skeptical clinical audiences.
Responsibilities
- Own the full commercial marketing function, including brand, positioning, demand generation, PR, events, customer retention, and team leadership.
- Manage a Digital Marketing Manager from day one and grow the team as the business scales.
- Set marketing strategy and execute the work hands-on in the early stages.
- Own strategy, execution, and performance of marketing initiatives to create qualified top-of-funnel demand.
- Develop and execute online and offline campaigns (content, email, events, partnerships, conferences).
- Lead top-of-funnel lead generation in collaboration with sales and leadership.
- Build and manage campaign calendars aligned with product launches, ICP segments, and sales priorities.
- Monitor and report ROI by channel and campaign (cost, conversion, pipeline impact).
- Continuously experiment, iterate, and improve messaging and channels based on performance data.
- Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators, converting technical AI features into clinical value propositions.
- Launch new products, features, and services with defined target profiles, use cases, and proof points.
- Produce a full suite of GTM collateral including one-pagers, pitch decks, case studies, ROI calculators, sales-enablement tools, and prospect documents.
- Create pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts to equip the sales/GTM team.
- Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social.
- Define themes, direct the Digital Marketing Manager on execution, and ensure cohesive messaging across all channels.
- Build Zenara's external narrative, secure coverage in psychiatric and health-tech publications, and manage the founder's thought-leadership profile.
- Own the salon kit, booth strategy, lead capture, and post-event follow-up, particularly for APA and future conferences.
- Own post-acquisition engagement with pioneer and Flow customers, the onboarding journey beyond the first call, and community health.
- Own the Zenara brand voice, visual-identity standards, and consistency across all channels and materials.
- Track the behavioral-health technology market, build battle cards, identify differentiation, and feed insights into product and GTM strategy.
- Write conversion-focused copy with design and SEO, manage website content, and optimize landing pages.
- Own funnel metrics, campaign ROI, content performance, and website conversion.
- Interview customers to extract compelling stories and turn them into case studies and success narratives.
Requirements
- 8+ years in B2B SaaS marketing, with a track record of positioning and launching products to enterprise/clinical buyers, operating at a senior, full-function level.
- Experience owning or significantly driving demand generation / campaign-led growth (generating pipeline).
- Experience managing at least one direct report.
- Demonstrated ability to operate both strategically and executionally.
- Full-funnel marketing experience across content, email, paid, events, and PR.
- Experience running or contributing to PR and media relations.
- Experience with conference and event marketing (booth strategy, lead capture, field marketing), preferably in healthcare.
- Experience marketing to US healthcare buyers (providers, practices, health systems) with a grasp of the buyer journey and clinical decision-making.
- Fluency with marketing performance metrics (CAC, conversion, funnel drop-off, ROI by channel).
- Excellent writing skills (compelling, concise, clinically relevant copy); writing sample required with application.
- AI-fluent: actively use AI tools to multiply output and quality.
- Undergraduate /Post graduate degree from a top-tier institution (IIT / IIM / BITS / NIT / equivalent top-20 Indian institute, or comparable global institution).
- Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals.
- Strong written and asynchronous communication (clear briefs, positioning docs, and campaign plans).
Nice to have
- Experience building a marketing function from scratch (or near-scratch) at an early-stage company.
- Experience in behavioral health or mental health.
- Background marketing AI/technology products to clinical audiences.
- Familiarity with psychiatric or behavioral-health clinical context.
- Experience with community marketing or customer-retention programs.
- Familiarity with HubSpot or other marketing-automation platforms.
- Understanding of healthcare compliance (HIPAA, clinical-accuracy standards).
- Experience managing multi-channel campaigns (content, email, paid, events).
- Basic design skills for quick collateral (Canva, Figma).
- SEO and content-marketing experience.
- Video content and webinar experience.
- Prior experience at a startup (Series A or earlier).
Benefits
- Remote work anywhere in India.
- Equipment allowance.
- Locally recognized holidays (India).
- Flexible paid-time-off policy.
- Direct access to founder and commercial leadership.
- The opportunity to build — and lead — a marketing function from the ground up.
Additional details
- Compensation: ₹50–70 LPA, based on skills and experience.
- Location: Remote (India-based).
- Employment Type: Full-time.
- Schedule: Evening IST hours with 4–8 hours of daily overlap with US Pacific (9am–5pm PT).
- Reporting Line: Reports to the Head of Commercial; works with Ravi Hariprasad (Founder & CEO) and the GTM lead.
- First 90 Days Plan: Weeks 1–2 (Immersion), Month 1 (Positioning, sales-enablement, content calendar, first demand-gen campaign), Months 2–3 (Launch content, track performance, measurement frameworks, competitive tracking, team-growth plan).
- Process: Initial fit screen, short case/campaign exercise, and final fit/depth interviews with leadership.
- Values: Focus on clarity, conversion, and demand generation; writing for the buyer; data-driven optimization; leveraging AI as a multiplier.