Link Building Specialist
Snezzi
IndiaremotePosted 11 days ago
Skill Required
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Key highlights
- Required experience includes 2-4 years of hands-on link building with shipped links
- Key benefit is remote work location flexibility in India
- Notable requirement is strict adherence to whitehat practices to avoid penalties
- Target metric is building 10-15 quality links per client per month
- Critical skill is writing clear, concise, and specific pitches
- Focus area involves defining AI visibility strategies for new categories
Role overview
Snezzi helps brands appear in AI-generated answers by managing their backlink profile. The role centers on building authority through relationship-led link building and systematic foundation work like directory submissions and citations. Responsibilities include executing outreach, maintaining editorial relationships, and tracking link performance while adhering to whitehat standards. The position is remote in India with direct access to three second-time founders.
Responsibilities
- Build backlinks for Snezzi and all client accounts, aiming for 10-15 quality links per client per month on premium engagements
- Run outreach end to end: research, pitch, follow up, close links, and track results
- Own the outreach inbox
- Build and maintain relationships with editors, founders, and writers to turn one-off links into ongoing partnerships
- Land guest posts, expert quotes, podcast features, and digital PR placements
- Handle directory submissions, profile link building, image submissions, PDF distribution, and citation building at scale
- Identify partnership opportunities such as co-marketing, mutual mentions, resource page inclusions, and brand collabs
- Track every link (domain rating, traffic, anchor text, context) and report on performance
- Spot toxic or low-quality links pointing at clients, flag them, and ensure disavowal
- Stay current on what AI engines reward and penalize as ranking and citation signals shift
Requirements
- 2-4 years of hands-on link building experience with a record of shipped links rather than just campaign planning
- Knowledge of the full toolkit including outreach, guest posts, digital PR, HARO-style platforms, partnerships, directories, citations, profiles, and PDFs
- Commitment to whitehat practices and understanding of what gets sites penalized
- Comfort owning communication with the ability to write cold pitches and follow-ups that generate replies
- Strong organizational skills essential for scaling outreach efforts
- Familiarity with tools like Ahrefs or Semrush to read and analyze backlink profiles
- Clear writing ability characterized by brevity, specificity, and lack of filler
Nice to have
- Prior agency experience
- Experience with D2C or SaaS clients
- Existing relationships with publications and creators
Benefits
- Remote work location flexibility (India-based)
- Direct work with three second-time founders from day one
- Ability to point to concrete outcomes
Additional details
- Relying on PBNs, link farms, or paid link networks is not acceptable and would disqualify candidates
- Blasting templated outreach to large numbers of contacts without personalization is discouraged
- Candidates prefer planning campaigns but not necessarily running them
- Discomfort on email, calls, or DMs with strangers is a barrier to success