PR & Media Hacker
Scandiweb
WorldwideremotePosted 1 month ago
Skill Required
Media-Relations-SpecialistCommunication-SkillsContent-StrategyGrowth-MarketingPR-ProfessionalTech-PR-SpecialistMedia-and-PR-ManagementPublic-Relations-StrategistPR-ManagerPR-And-CommsPublicistPR-and-media-relationsDigital-PR-SpecialistPR-ConsultantdevelopingObservabilitybuildingwrittendesignandAIFulltime
Key highlights
- Monthly salary of 3000-3600 EUR NET, depending on experience and execution level.
- Opportunity to gain stock options within the company.
- Core health insurance coverage and sports bonuses.
- Support for hardware upgrades.
- Company has colleagues from over 30 countries across all continents.
- Practical test required for hiring, focusing on storytelling and creativity.
Role overview
This role is a non-traditional PR position focused on directing public attention by uncovering or creating newsworthy stories. The PR & Media Hacker will identify opportunities within scandiweb, develop compelling angles, and execute creative campaigns to generate earned media. Instead of distributing press releases, the role involves finding tension, consequences, and human angles, and building relationships with media professionals to share stories that matter. You will work proactively with founders and leaders to shape campaigns and bring stories to the right audience.
Responsibilities
- Work closely with company founders and business leaders to identify stories that deserve public attention.
- Proactively search for opportunities, develop the angle, shape the campaign, collect the proof, and bring the story to the right audience.
- Finding PR opportunities inside scandiweb (e.g., projects, client work, internal discussions, product development, research, technical achievements, market changes, etc)
- Turning complex or seemingly ordinary topics into stories worth sharing with a strong headline, tension, consequence, and reason for people to care;
- Developing creative PR campaigns and stunts and making people speak about it;
- Creating real newsworthy moments when a strong story does not yet exist, rather than just waiting for them to appear;
- Building several media angles around the same core event for different audiences;
- Researching journalists, editors, newsletter writers, podcasters, creators, analysts, and industry communities that are relevant to each story;
- Preparing personalized pitches and reaching out directly through email, social media, calls, introductions, events, and other appropriate channels;
- Building long-term relationships with media professionals by understanding what they cover and bringing them useful, timely, and credible stories;
- Coordinating interviews, expert comments, supporting data, visuals, demonstrations, customer evidence, and spokesperson preparation;
- Working with content, design, video, data, and development teams to create the materials needed to prove and distribute a story;
- Monitoring public conversations, competitor activity, industry news, and cultural trends to identify moments when scandiweb can contribute a relevant point of view;
- Responding quickly when an unexpected media opportunity appears and coordinating the required internal contributors;
- Using AI and research tools to monitor media, find patterns, identify relevant contacts, develop angles, and improve outreach without turning communication into automated spam;
- Measuring campaign results, documenting what worked, and improving future campaigns based on actual media response and business impact.
Requirements
- Curious, persistent, and highly proactive person who naturally looks for the story behind what happens.
- Ability to demonstrate that you have previously attracted attention, earned coverage, built an audience, or created public interest around an idea.
- Strong news judgment and the ability to understand why one story gets covered while another is ignored;
- The ability to find a compelling angle in technical, commercial, or otherwise ordinary information;
- Excellent headline, pitch, and short-form writing skills;
- Confident written and spoken English, as you will be working with international media and clients;
- The ability to understand technical and business topics and explain them in simple language;
- A proactive attitude and willingness to contact people directly rather than waiting for inbound interest;
- Persistence when pitches are ignored, rejected, or require several attempts before receiving a response;
- Comfort working with incomplete information and developing a campaign while the underlying project is still evolving;
- The ability to manage several stories, stakeholders, and deadlines at the same time;
- Confidence when communicating with founders, executives, technical experts, clients, journalists, and creators;
- The ability to work independently, make decisions, and take responsibility for campaign outcomes;
- Curiosity about media, business, technology, eCommerce, culture, and the reasons people share information;
- A practical understanding of social media, online communities, podcasts, newsletters, creator channels, and other forms of media beyond traditional publications.
- Ability to deliver results, curiosity, persistence, and openness to learn from feedback.
- Continuous learning and acting on feedback are among our core organizational values.
- We value your ability to identify and build the right relationships more than the size of an existing contact list.
Nice to have
- Previous experience in PR, journalism, communications, creative agencies, content, startups, or growth marketing is welcomed.
- You may come from PR, journalism, media, content, communications, creative strategy, startup marketing, or another relevant background.
- Existing relationships with journalists, editors, creators, or industry media will be considered an advantage.
- Experience in eCommerce or technology will also be considered an advantage, but it is not mandatory.
Benefits
- For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.
- Opportunity to gain stock options within the company
- Support for hardware upgrades;
- Core health insurance coverage and sports bonuses;
- A diverse multinational team of experts to learn from;
- Legendary online and onsite events to celebrate our success together.
- We will help you understand our industry, projects, services, and technical context.
Additional details
- We are a very inclusive company with colleagues from over 30 countries across all continents.
- We welcome people from all walks of life who can complete a practical test by showing how they think, create stories, and turn an ordinary business topic into something people want to discuss.
- The number of press releases produced will not measure success in this role.
- It will be measured by the quality and relevance of earned media coverage, the conversations your campaigns create, the relationships you build, the attention generated among the right audiences, and the business opportunities supported by your work.
- Originally posted on Himalayas