Product Marketing Manager

BioPhorum

WorldwideremotePosted 1 month ago

Skill Required

Product-MarketingMarketingB2B-MarketingTechnical-MarketingGo-To-MarketProduct-Marketing-ManagerMarketing-Product-ManagerProduct-MarketerProduct-Marketing-LeadSaaS-Product-Marketing-ManagerGlobal-Product-Marketing-ManagerMarketing-ManagerProduct ManagerEmail MarketingContent MarketingGoFulltime

Key highlights

Competitive salary and comprehensive benefits package.
Proven experience leading product marketing or go‑to‑market initiatives.
Experience in pharmaceuticals, biopharma, life sciences or technical B2B environment.
Strong organisational skills and ability to manage multiple priorities.
Exposure to senior industry leaders and cutting‑edge developments across life sciences.

Role overview

Product Marketing Manager at BioPhorum is a strategic role focused on leading go‑to‑market strategies, product positioning, and integrated marketing campaigns for the global biopharmaceutical industry. The position requires collaboration across Product, Sales, Customer Success, and Marketing to drive product adoption and commercial success while shaping messaging and analysing market trends.

Responsibilities

Lead go‑to‑market strategies for new products and major enhancements.
Develop compelling product positioning and messaging that resonates with scientific and commercial audiences.
Create integrated marketing campaigns across digital, content, partner and sales channels.
Equip our Sales teams with high‑impact presentations, case studies, product collateral and launch materials.
Analyse market trends, customer insights and competitor activity to strengthen our commercial positioning.
Work closely with Product Management to influence product strategy through customer and market intelligence.
Measure campaign performance, optimise activity and demonstrate commercial impact.
Manage campaign budgets and ensure strong return on investment.
Collaborate with stakeholders across Product, Sales, Customer Success and Marketing to deliver successful launches.

Requirements

Experience in product marketing within pharmaceuticals, biopharma, life sciences or another technical B2B environment.
Proven experience leading product marketing or go‑to‑market initiatives.
Excellent copywriting and communication skills, particularly for technical or scientific audiences.
A commercial mindset with the ability to translate marketing activity into business growth.
Experience working closely with Product and Sales teams.
Strong organisational skills and the ability to manage multiple priorities.
Confidence influencing stakeholders across different functions.
An entrepreneurial approach and a passion for delivering measurable results.

Nice to have

Experience with CRM platforms, marketing automation tools, analytics software or SaaS products would be an advantage but isn't essential.

Benefits

Competitive salary and comprehensive benefits package.
A collaborative, ambitious and supportive culture.
The autonomy to own your work and bring new ideas to life.
Exposure to senior industry leaders and cutting‑edge developments across life sciences.
Excellent opportunities for personal and professional development.
The opportunity to influence products used by the world's leading biopharmaceutical organisations.