Performance Optimisation Manager, India
Branch
Skill Required
Key highlights
- 4+ years experience in mobile marketing/user acquisition required
- Hybrid or 100% remote in India
- Equity available for qualifying positions
- Comprehensive benefits package
Role overview
At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward. As a Performance Optimization Manager, you will be responsible for driving strategy, optimization, and performance operations for key advertising customers, who represent some of the largest companies globally. You'll be joining a fast-moving team working to build the next generation of mobile search, focused on app content discovery, for potentially billions of devices around the globe. We're seeking someone who's excited about working closely with Analysts and Account Managers to address unsolved problems in acquiring, understanding, and ranking content from inside of mobile apps.
Responsibilities
- Traffic acquisition and re-engagement app based campaigns against usage and query based digital inventory while providing feedback to organization on forward revenue potential
- Partner with Account Managers for delivering high-performance outcomes for key advertisers
- Devise and deliver on tests across various optimization strategies for your customers
- Lead projects that will drive higher performance and revenue and improve efficiency
- Debug campaign flighting issues in an environment of perpetual product feature rollouts
- Perform daily optimizations and improvements to advertiser campaigns
- Analyze and report on performance to advertisers and internal teams
Requirements
- 4+ years experience in the mobile marketing/user acquisition industry
- Strong analytical skills with full proficiency in Excel/Sheets and SQL
- Great organizational skills and initiative to go above and beyond
- Experience running mobile acquisition campaigns
Nice to have
- Experience in Looker or other database querying tools
- Experience and temperament with startups and new products
Benefits
- Comprehensive benefits package including health and wellness programs
- Paid time off
- Retirement planning options
- Equity available for qualifying positions
Additional details
- This role is either based at our Bengaluru, India office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines (preferred) or 100% remote in India
- This role is not eligible for remote work in any other location
- The salary range provided represents base compensation and does not include potential equity
- Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
- Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies
- Branch is an award-winning employer headquartered in Mountain View, CA
- Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy