Posted today · be early
Marketing Engineer
MarcoPolo Learning
IndiaremotePosted today
Skill Required
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Key highlights
- Location: India-based (remote)
- Engagement: Contract to start
- Requirement: Proven experience growing subscription/self-serve SaaS
- Requirement: Product design skills (wireframes/mockups)
Role overview
MarcoPolo Learning is a leading provider of innovative content, technology, and instructional support for early childhood education, known for its Emmy-nominated MarcoPolo World School app and The PolosTV series. The company is building a self-purchase, subscription website and end-to-end buying experience for individual customers to drive "bottom-up" growth. This role sits between product design and marketing, focusing on the design, flow, and feel of the purchase experience. The ideal candidate deeply understands subscription business mechanics—including pricing, packaging, onboarding, and conversion—to define what the funnel should look like and do at each step. While implementation support is available via AI tools and engineering partners, this role is hired for the combination of design judgment and subscription marketing/business judgment.
Responsibilities
- Design the self-purchase subscription experience: landing pages, sign-up, trial, and checkout — the layout, flow, and presentation of pricing/packaging.
- Design the activation and onboarding sequence: what a new user sees, is told, and is prompted to do after signing up, so they reach their first "aha" moment and convert to paid.
- Own the copy and messaging strategy across the funnel (emails, in-app messaging, landing pages) — writing it or directing whoever does.
- Partner with an engineering/automation resource and/or AI tools to get the designed funnel actually built and wired up — this role directs and reviews the build, it does not need to personally code it.
- Bring a proven subscription business background — pricing, activation, churn, and growth-loop thinking — so we are not starting from zero on funnel strategy or design.
- Define what to test (design variations, pricing, onboarding steps, messaging) and read the results to keep improving conversion and activation.
- Track and report on subscription funnel metrics: sign-ups, activation rate, trial-to-paid conversion, and early retention.
Requirements
- Proven experience designing and/or growing a subscription or self-serve SaaS/consumer product — you can point to a funnel or subscription business you designed, built, or materially improved.
- Product design skills — able to design clean, conversion-minded web and email experiences (wireframes/mockups at minimum), not just direct a designer.
- Strong grasp of subscription business fundamentals: activation, trial-to-paid conversion, churn/retention, pricing and packaging.
- Hands-on growth marketing experience: email/lifecycle marketing, landing page strategy, basic analytics and experimentation.
- Comfortable directing a technical build (via AI tools or a partner engineer) even if not writing the code personally — enough fluency to know what's possible and review the output.
- Strong written English for copywriting and stakeholder communication with a US-based team.
- Self-directed: able to ask the right questions, propose a plan, and execute with minimal day-to-day oversight.
Nice to have
- Experience in EdTech or a subscription product sold to consumers/parents.
- Familiarity with HubSpot, N8N, ClickUp, or similar tools already in use at Marco Polo.
- Enough technical/no-code fluency (Webflow, AI website builders) to prototype ideas quickly, even if the final build is handed off for implementation.
Additional details
- Not primarily an engineering or coding role — implementation support is available via AI tools and an engineering partner; this hire is for the design and marketing/business thinking behind the funnel.
- Not a purely visual/UI design role — this role needs design paired with subscription business and marketing judgment, not visual design alone.
- Not a pure automations/ops role — this hire owns funnel design and marketing strategy and directs engineering/AI resources for execution rather than building or automating internal systems.
- Location: India-based (remote)
- Engagement type: Contract to start, with potential to expand
- Reports to: Founder / Leadership team
- Works closely with: An engineering/automation team member who supports the technical build
- Originally posted on Himalayas
