Posted today · be early
Direct Response Creative Strategist
Reach Digital
IndiaremotePosted today
Skill Required
Creative-StrategistPerformance-Marketing-StrategistDigital-Marketing-StrategistAdvertising-StrategistPerformance MarketingbuildingTestNGdesignandGoAIFulltime
Key highlights
- Competitive compensation in USD
- 2+ years of digital marketing experience
- Fully remote role (working US hours)
- Generous PTO and benefits policy
- Room to grow into senior roles as Reach scales
Role overview
As a Creative Strategist at Reach Digital, an AI-first performance marketing agency, you own the creative end-to-end. You will do the research, develop ad angles, write hooks, and build creative briefs that editors execute, working directly with brand partners and growth/design teams. Reach helps eCommerce and digital product brands scale through creative, paid media, and landing pages, acting as a true growth partner that combines data, testing, and new ideas.
Responsibilities
- Own the creative end-to-end
- Do the research
- Develop ad angles
- Write hooks
- Build creative briefs that editors execute
- Work directly with brand partners and growth/design teams
- Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team to produce
- Own the creative strategy for brand partners, including a living strategy doc that tracks angles, performance, and what to test next
- Stay current on platform trends, winning ad formats, and policy changes, and translate that into testable concepts for accounts
- Work with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads
Requirements
- 2+ years of digital marketing experience
- Understand paid media and the types of content that converts
- Enjoy brainstorming ad angles and concepts, then bringing them to life
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Willing to learn and get better even when that means giving and receiving feedback
- Comfortable communicating learnings with both team members and clients
- Genuinely passionate about creative strategy and staying on top of what's working, doing it because you want to, not because you have to
Benefits
- Growth: regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales
- Weekly team check-ins, creative reviews, and training sessions; calls are typically held between 12pm–6pm EST on weekdays
- Generous PTO and benefits policy
- Fully remote role (working US hours)
- Competitive compensation in USD
Additional details
- Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages.
- Reach is a true growth partner that goes deep with brands to become integrated into their marketing team and drives real growth by combining data, testing, and new ideas.
- Reach is a fully remote team of creatives, editors, and growth strategists who care about the work and being the best at what they do.
- All candidates go through a 15-minute questionnaire; top candidates are given a culture fit interview before being given a paid, take-home assignment.
- Originally posted on Himalayas