Performance Marketing Manager — Easy Start Project

Novakid School

WorldwideremotePosted 1 month ago

Skill Required

Performance-MarketingPPC-MarketingPaid-SocialDigital-MarketingGrowth-MarketingCustomer-AcquisitionPerformance-Marketing-ManagerMid-Level-Performance-Marketing-ManagerMarketing-ManagerGrowthPerformance Marketing ManagerPerformance MarketingGoogle AdsObservabilityMeta AdsanalyticsbuildingTestNGandSEMAIFulltime

Key highlights

Fully remote position.
Unlimited holidays.
Hands‑on experience with Meta Ads Manager and Google Ads required.
Focus on fast paid‑social experimentation for Easy Start.
Collaboration with creative, product, analytics, and activation teams.

Role overview

NovaKid is a global leader in online English education for children aged 4–12, serving over 100,000 students across 50+ countries. The company seeks a PPC Marketing Manager to drive growth for Easy Start, its entry‑level product, by experimenting with paid social (Meta and Google) to attract price‑sensitive audiences and convert them to higher‑value offerings.

Responsibilities

Identify and run scalable acquisition channels, regions, offers, creatives and connections.
Launch, manage, and optimize Meta and Google ads campaigns for Easy Start.
Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly.
Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality.
Identify winning creatives, audiences, placements, and messages.
Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale.
Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel.
Provide clear performance updates and practical recommendations for next steps.
Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns.
Maintain clean campaign structure, naming, tracking, and reporting.

Requirements

Strong hands‑on experience with Meta Ads Manager and Google Ads.
Proven experience managing PPC campaigns, preferably in paid social.
Experience with quick creative testing and rapid campaign iteration.
Strong understanding of paid acquisition metrics and performance optimization.
Ability to make decisions based on early performance signals and campaign data.
Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time.
Strong communication skills and ability to explain campaign results clearly.

Nice to have

Experience with subscription, education, membership, family, or kids‑focused products.
Experience launching or scaling a new product through paid acquisition.
Understanding of full‑funnel performance, from first click to lead, purchase, or activation.
Experience working with product and analytics teams on funnel experiments.