Director of Product Marketing
VuMedi
WorldwideremotePosted 12 days ago
Skill Required
Product-Marketing-DirectorMarketing-DirectorMarketing-ManagerBrand-DirectorMarketing-LeadDirector-Of-Product-MarketingDirector-of-Software-Product-MarketingAssociate-Director-Of-Product-Marketingrelated fieldanalyticaldevelopingJiraandGoFulltime
Key highlights
- Requires 7‑10 years of product marketing experience, preferably in the pharmaceutical or medical device sector.
- Needs a proven track record of developing and managing digital marketing solutions for pharmaceutical clients.
- Must understand the pharma brand lifecycle from pre‑launch to post‑LOE.
- Requires experience handling products that undergo pharma client medical legal review approval cycles.
- Should possess strong analytical, communication, and presentation skills.
- Needs expertise in Microsoft Office or Google Suite and familiarity with program management tools (Smartsheet, Project, Jira).
Role overview
The Director of Product Marketing is responsible for owning product marketing for Vumedi’s commercial products and solutions sold to pharmaceutical and medical device companies. The role focuses on developing, packaging, positioning, and pricing advertising and sponsorship products, and requires extensive prior experience with pharmaceutical firms or their media‑buying agencies.
Responsibilities
- Take full ownership of product marketing strategies for Vumedi’s commercial products and solutions aimed at pharmaceutical and medical device companies.
- Lead the development and packaging of advertising and sponsorship products, ensuring they meet market needs and are positioned for success.
- Codify and simplify packaging to set up Vumedi for scale as the company grows its sales team and customer success professionals.
- Lead, manage and develop the product marketing team, setting clear priorities and holding the team accountable to outcomes.
- Strategically position products in the market and develop competitive pricing strategies to maximize revenue and market share.
- Keep abreast of industry trends, competitor activities, and market needs, using insights to inform product marketing strategies.
- Define tailored strategies for different customer segments as Vumedi expands to all of medicine.
- Work closely with product management, sales, and marketing teams to ensure alignment on product marketing initiatives and goals.
- Work closely with sales on complex opportunities and account strategies.
- Engage with customers and leverage feedback to refine product offerings and marketing approaches.
- Own and update Vumedi’s customer journey from new prospects to multi‑year repeat customers.
- Ensure all product marketing efforts align with the company’s brand and messaging guidelines.
- Act as the internal expert of customer personas, becoming the “voice of the customer” within Vumedi.
- Define and track key performance metrics to evaluate the effectiveness of product marketing strategies.
- Build out and maintain internal and external materials and process documents related to the products overseen.
Requirements
- 7‑10 years of experience in product marketing or equivalent, preferably within the pharmaceutical or medical device industry.
- Proven track record of successfully developing, launching, and managing successful digital marketing solutions targeting pharmaceutical companies and/or their media‑buying agencies.
- Strong understanding of the commercial product landscape in the pharmaceutical and medical device sectors.
- Understanding of the pharma brand lifecycle from pre‑launch to post‑LOE.
- Experience with products that must go through pharma client medical legal review approval cycles.
- Ability to manage various deliverables among many stakeholder groups in different time zones.
- Strong analytical, communication, and presentation skills.
- Proficiency and confidence in managing relationships to drive collaboration.
- Excellent teamwork skills and ability to influence others and quickly establish trust, credibility and rapport.
- Demonstrated ability to innovate and tackle challenges creatively in often‑stressful, deadline‑intensive environments.
- Expertise in Microsoft Office or Google Suite products, familiarity with program management tools such as Smartsheet, Project, and Jira.
- Experience working within a Marketing team.
- BA or BS in marketing, business management, operations management or a related field.