Posted today · be early

Head of Growth & Product

Goodwall

WorldwideremotePosted 1 day ago

Skill Required

Head-of-ProductHead-of-GrowthProduct-LeaderGrowth-ManagerVP-ProductHead-of-Growth-and-ProductEngineeringanalyticaldesignandFulltime

Key highlights

Reports directly to the Co-Founder
Ownership stake in a Series B scale-up
Leads and grows a team including Product and Growth Marketing roles
Requires proven experience scaling a digital product to millions of users
Mission-driven role focused on transforming lives of young people
Requires Gen Z fluency and experience with social, gaming, or EdTech products

Role overview

Goodwall is a TIME100 award-winning social education app that believes learning should be as fun and easy as scrolling on TikTok. It exists to give every young person the opportunity to pursue a better future, regardless of where they come from or who they know. Goodwall is free for young people, and its programs are funded by Fortune 500 corporates, government and nonprofit partners such as Microsoft, HP, and the United Nations. As a B Corp scale-up backed by leading investors, Goodwall has been recognized as a World Economic Forum Global Innovator, TIME100 Top EdTech, and featured by FastCompany, Bloomberg, CNBC, and Forbes. Its next chapter is to transform the lives of 10 million Goodwallers. The Product, Growth, and Marketing Lead reports directly to the Co-Founder and leads and grows their own team, including an additional Product Manager and Growth Marketing Manager. Their closest partner is the Head of Engineering, who also leads Data Science. Their responsibility spans how members discover Goodwall, experience its value, keep coming back, and bring their friends. Every product experience, notification, piece of ad copy, ambassador referral journey, and Gen Z creator strategy falls within their remit.

Responsibilities

Lead Product, Growth and Marketing, working directly with our Co-Founder
Lead and grow your own team, including an additional Product Manager and Growth Marketing Manager
Set direction and stay close to execution across how members discover Goodwall, experience its value, keep coming back and bring their friends
Own the product roadmap and run product growth experiments that improve activation, retention and referrals
Use onboarding, personalisation, social features, rewards and game design to make learning more engaging
Accelerate member acquisition by expanding organic growth through ambassadors, referrals, creators and influencers, supported by disciplined paid marketing
Lead our expansion into target markets such as North America
Align both teams around shared priorities
Partner with Engineering and Data Science to turn member insights into improvements, from idea through launch and measurement
Take responsibility for the quality of the entire member experience, from the clarity of a notification and the simplicity of a product flow to the strength of an ad hook
Combine sharp copy, thoughtful design and precise execution
Speak with members, understand where they lose interest and test ways to keep them engaged
Run A/B tests, assess retention over time and use the findings to decide what to scale, improve or stop
Choose priorities, develop your people and direct budget toward lasting growth
Move quickly, remove obstacles and take responsibility for results

Requirements

You have personally helped scale a digital product serving millions, ideally where what worked early stopped working and needed new methods
You can explain what you owned, what you changed, and the results
You have shipped experiments that improved retention and referrals alongside acquisition
Experience in Social, Gaming or EdTech is particularly relevant
You take ownership of the outcome, move with urgency and follow through with intensity
You find ways forward with limited resources and stay close enough to the work to solve problems yourself
You live and breathe the platforms, creators, communities and formats shaping how Gen Z communicates
You know what earns attention, what gets shared and what feels forced
You recognise strong design and sharp copy, and notice the friction others miss
You care about the small decisions that make an experience feel effortless
You can interpret a retention curve, improve a creator brief and work through a product decision with engineers
You want to use your expertise to transform lives
Helping millions of young people gain skills, confidence and access to opportunity is work you are ready to invest yourself in

Benefits

Competitive compensation and equity
An ownership stake in a scale up raising its Series B
Real authority across Product, Growth and Marketing, working directly with the founders
The opportunity to hire and lead your own team
An established global community and the chance to shape the experience of millions more members
A mission to be proud of - helping millions of young people build skills, access opportunity and shape their futures