Paid Media, Senior Manager
Simpplr
IndiaremotePosted 7 days ago
Skill Required
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Key highlights
- Experience: 8+ years in B2B SaaS digital marketing
- Key Requirement: 5+ years hands-on with Google Ads, Bing Ads, and LinkedIn
- Key Benefit: Full health, vision and dental benefits
- Work Model: Hub-Hybrid-Remote model
Role overview
Simpplr is the AI-powered intranet for unifying the digital workplace, serving as a digital hub for communications, engagement, employee services, and work for over 1,000 organizations. They are looking for a data-driven, growth-focused Paid Media, Senior Manager to own their paid acquisition engine, driving pipeline growth for Enterprise, Commercial, and SMB segments while reporting to the VP of Marketing within the Growth Marketing team.
Responsibilities
- Own paid media performance from strategy through pipeline: Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other channels as appropriate.
- Own everything from audience and keyword strategy to budgets, bidding, creative, and landing page performance—with success measured by qualified pipeline and revenue, not clicks or impressions.
- Continuously improve conversion and efficiency: Identify opportunities across the full paid journey—from search query or ad impression through landing page and conversion.
- Optimize spend toward the audiences, campaigns, and messages that generate the highest-quality opportunities.
- Build a disciplined experimentation program: Develop and manage a testing roadmap across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages.
- Turn results into actionable learnings and systematically scale what works.
- Connect marketing investment to business outcomes: Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce.
- Go beyond reporting results to explain what’s driving performance, where we should invest more or less, and what actions we should take next.
- Partner across Marketing and Sales: Work closely with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content to align paid programs with our ICP, priority accounts, campaigns, product launches, and pipeline goals.
- Stay ahead of a changing paid media landscape: Bring new ideas, channels, tools, and approaches to the team, including how AI and automation can improve targeting, creative development, optimization, and overall campaign performance.
Requirements
- 8+ years in digital marketing within B2B SaaS, including 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn
- Experience setting strategy across search, paid social, display and ABM together, and reallocating spend between channels based on ROI, CAC and pipeline contribution
- Proven experience running paid campaigns that target US/North American Enterprise buyers.
- Proven track record of driving pipeline, sales meetings, and customer generation, going beyond just lead generation.
- Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC.
- Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC).
- Advanced skills in Excel and Google sheets, including financial modeling for budgets, forecasts and ROI.
- Able to present digital performance and investment recommendations to Sales, Finance and Marketing leadership.
- Comfortable working with US-based teams, with regular overlap into US hours.
- Bachelor's degree
Nice to have
- Marketo a plus.
- MBA a plus
- Experience driving Enterprise pipeline and leading SEM programs at scale.
Benefits
- Competitive compensation package
- Full health, vision and dental benefits.
- Work-life integration and a flexible work environment.
Additional details
- Simpplr is an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.
- Interview Policy: Candidates are asked not to use AI tools (such as real-time answer generators, transcription apps, or note-taking bots) during the interview; unauthorized AI tools may result in disqualification. Assistive technology or AI tools for accessibility (e.g., live captioning) can be requested via the recruiter in advance.
- Simpplr operates with a Hub-Hybrid-Remote model: Hub (100% office), Hybrid (mix of home and office), or Remote (100% remote within country of hire).
- Originally posted on Himalayas