Marketing Data Analyst III
Project Management Institute, Inc.
WorldwideremotePosted 1 month ago
Skill Required
Marketing-Data-AnalystPaid-Advertising-AnalyticsDigital-Marketing-AnalyticsCampaign-Analyticsperformance-reportingSenior-Marketing-Analytics-SpecialistMarketing-Analytics-SpecialistMarketing-Data-SpecialistData-AnalystData AnalystMarketing Analystdata engineeringrelated fieldGoogle AdsEngineeringStatisticsanalyticalObservabilitySnowflakeMeta AdsanalyticsTestNGPythonDesign PatternsPerformance MarketingSQLandAIFulltime
Key highlights
- Minimum 7 years of experience in analytics/business intelligence/performance reporting required
- Hands-on experience with Google Ads and Meta Ads data analysis required
- Strong SQL and Snowflake proficiency required
- Flexible work options and skill development opportunities offered
- Award and bonus opportunities available
- Travel up to 10% possible
Role overview
PMI is seeking a Marketing Data Analyst III to serve as a key individual contributor supporting paid media performance, measurement, and reporting. This hands-on analytical role turns complex marketing data into actionable insights that help guide how PMI invests in paid acquisition, evaluates marketing efficiency, and improves conversion performance. The role analyzes paid media performance within the broader customer journey, connecting paid activity to conversions and sales across channels, while contributing to cross-channel reporting, forecasting, modeling, and broader marketing analytics initiatives in partnership with the wider Analytics team.
Responsibilities
- Deliver recurring and ad hoc paid media performance reporting at global and regional levels, ensuring stakeholders have accurate, timely, and actionable insight into media performance.
- Apply and maintain consistent paid media metrics, including CAC, ROAS, CPA, CPM, CTR, and conversion rate, across channels and regions.
- Analyze campaign, audience, creative, channel, and geography level performance across Google Ads, Meta, LinkedIn, and programmatic, and recommend budget and optimization changes.
- Support and analyze incrementality tests, holdouts, and structured experiments, reporting results with statistical confidence stated.
- Reconcile agency and platform reported performance against PMI first-party and warehouse data, and identify and explain variance.
- Maintain UTM governance and conversion tracking validation for paid campaigns to ensure accurate attribution and reliable performance data.
- Contribute to attribution analysis across paid and non-paid channels, applying PMI's attribution standards and helping assess how channels contribute to conversion and sales.
- Support cross-channel and funnel reporting, connecting paid media results to downstream conversion, customer, and product performance.
- Support forecasting, propensity, and media mix modeling efforts through data preparation, analysis, and interpretation of results.
- Partner with global and regional marketing stakeholders, Data Engineering, and agency teams to translate analysis into practical recommendations.
- Use SQL and Snowflake for data pulling, transformation, and analysis, working from datasets delivered by Data Engineering.
- Use AI tools to accelerate analysis, quality assurance, and reporting, and validate AI-generated output against source data before it is shared.
- Follow data governance and stewardship practices, promoting accuracy, consistency, and ethical use of data, and contribute paid media metric definitions to PMI's marketing semantic layer.
- Produce recurring paid media performance reports (weekly and monthly) for regional and global stakeholders, with clear recommendations on budget allocation and optimization.
- Build and maintain automated paid media dashboards and recurring reporting in Adobe Analytics and PMI standard reporting tools, enabling proactive performance monitoring.
- Deliver incrementality and experiment results that inform media investment decisions.
- Reconcile agency and platform reported performance against PMI data, with variance identified and explained.
- Ensure accurate campaign tracking and attribution data across paid campaigns.
Requirements
- Bachelor's degree in business, marketing, analytics, statistics, economics, or a related field.
- Minimum 7 years of experience in analytics, business intelligence, or performance reporting, with significant time spent on paid media or digital marketing performance.
- Hands-on experience analyzing data from Google Ads and Meta Ads required.
- Strong SQL and working proficiency with Snowflake for data querying, transformation, and analysis.
- Working knowledge of paid media platforms and their reporting, including Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Solid understanding of campaign analytics, attribution methods, conversion tracking, and UTM governance.
- Familiarity with statistical concepts applied to marketing, including significance testing, cohort analysis, and lifetime value.
- Comfortable using AI tools in analytical work, including validating output before it informs a business decision.
- Strong analytical and problem-solving skills, with the ability to identify insight and translate it into recommendations.
- Strong communication and collaboration skills to work effectively with global and regional teams, and to present findings to non-technical stakeholders.
- Proficiency in the business language for PMI (English).
Nice to have
- Advanced degree in a related field preferred.
- LinkedIn Ads and programmatic experience preferred.
- Experience analyzing marketing tests or experiments and interpreting results.
- Exposure to forecasting or modeling work preferred.
- Experience with attribution models and tools like Rockerbox, Northbeam.
- Working proficiency in Python or R preferred.
Benefits
- Excellent total package, with compensation and benefits based upon your geographic location.
- Skill development opportunities to help you grow now and into the future.
- Access to a global network to enrich your professional experience.
- Flexible options to help balance work time and your time.
- Award and bonus opportunities.
- Environment valuing inclusivity and diversity, and a culture of communication and collaboration.
- Health, safety and well-being prioritized, with belief that employees should have time for work but also time for themselves.
Additional details
- Possible travel up to 10%.
- Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.
- Originally posted on Himalayas.