Posted today · be early
Senior Growth Consultant - CRM – Maternity Cover
Phiture
WorldwideremotePosted today
Skill Required
Growth-MarketingCRMLifecycle-MarketingMarketing-ConsultantDigital-MarketingSenior-CRM-ConsultantSenior-Growth-MarketerGrowthMarketingPerformance MarketingEmail MarketingtroubleshootingautomationbuildingTableauWorkdaywrittenTestNGLookerdesignAgilejQueryHTMLAPIsandContract
Key highlights
- Fixed-term engagement of approximately 5-6 months (mid-November to early December start)
- 5+ years of hands-on experience required in CRM, lifecycle marketing, or marketing automation
- Up to 30 days paid vacation annually plus extra days for special occasions
- Deep hands-on Braze expertise required (API, Liquid logic, webhooks, custom events/attributes)
- Quarterly bonus opportunities linked to shared success
- €1,000 annual personal growth budget with 10 dedicated learning hours per month
Role overview
Phiture is a mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We're setting the standard for growth in the brave new digital world, and we need great people to join our global team! Join Phiture's CRM & Retention team as a Senior CRM Consultant, covering maternity leave for one of our most senior consultants on our flagship HBO Max account. You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership — you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year). This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover.
Responsibilities
- Own day-to-day client relationship: Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for.
- Lead CRM technical architecture & audits: Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze.
- Maximize Braze capabilities: Deeply leverage Braze's advanced personalization and automation capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content to maintain and evolve our clients' lifecycle programs.
- Manage lifecycle campaign execution: Own planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS), aligned to HBO Max's user journeys and business goals, including large-scale, high-profile campaigns (e.g. major content launches, live events).
- Cross-functional orchestration: Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts (both Phiture-side and client-side) to keep campaigns aligned and delivered on time.
- Data integrity & technical troubleshooting: Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows, APIs, and marketing data pipelines.
- Drive experimentation: Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints.
- Analyze & report on performance: Translate retention/engagement KPIs and cohort behavior (via Amplitude, Mixpanel, or Looker) into clear, actionable insights and recommendations for both internal team and client.
- Coach where needed: Support and mentor any freelance or junior support resources allocated to the account during the engagement.
Requirements
- 5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products.
- Deep, hands-on expertise with Braze specifically - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture.
- Comfortable performing technical audits and working directly with client product/data teams on taxonomy, tracking plans, and event schemas.
- Strong data literacy: able to query and interpret data, build dashboards, and translate findings into recommendations, using tools like Amplitude, Mixpanel, Looker, or Tableau.
- Proven experience owning senior-level client relationships independently - this role requires stepping into an established, high-trust relationship with minimal ramp-up support.
- Deep understanding of retention/engagement mechanics for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization models.
- Proficient with HTML for messaging templates and troubleshooting cross-device layout issues.
- Excellent client communication skills and confidence leading client workshops, meetings, and audits independently, including with senior client stakeholders.
- Fluent in English (verbal and written).
- Available to start mid-November to early December, for a fixed-term engagement of approximately 5-6 months.
Nice to have
- Prior experience with entertainment/streaming or subscription-based media clients.
- Familiarity with multi-market/multi-region CRM programs (EMEA + APAC).
- Experience with experimentation design and testing platforms.
- Experience working in agile squads or cross-functional pods.
- Experience with ASO and performance marketing.
Benefits
- Flexible Remote Work — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
- Generous Vacation Allowance — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions.
- Quarterly Bonus Opportunities — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success.
- Mental Wellness Prioritized — Free, confidential mental health support from licensed therapists through our partnership with Oliva.
- Personal Development Investment — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth.
- Flexible Working Hours — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you.
- Vibrant Berlin Office — Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlin's most vibrant neighborhoods.
- Global Team Connection — Regular team-building events and a memorable annual all-expenses-paid company offsite.
- Tailored Career Growth — A personalized career roadmap and development plan designed to keep you advancing professionally.
- Home Office Allowance — Monthly remote-work cash allowance to level up your home workspace or help cover internet costs.
- Premium Onboarding Kit — Branded Phiture gear and your very own MacBook from day one.
- Thoughtful Celebrations — Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition.
Additional details
- This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover.
- The account has built award-winning campaign work, including Braze Torchie Awards and People's Choice Award for CRM Campaign of the Year.
- We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.
- Originally posted on Himalayas