Posted today · be early
Creative Copywriter
Global University Systems (GUS)
IndiaremotePosted today
Skill Required
Creative-CopywriterCopywriterContent-WriterDigital-CopywriterMarketing-WriterCreative-CopywritingAdvertising-CopywriterBrand-CopywriterMarketing-CopywriterCopywritingContent MarketingGenerative AIanalyticalautomationdevelopingWordPressanalyticsSemrushwrittenSEOandSEMAIContract
Key highlights
- Position available on Consultancy agreement only
- 5+ years significant experience in creative copywriting required
- 2+ years experience in a team-oriented environment required
- Portfolio of work demonstrating writing abilities and creative skills required
- Experience with SEO tools (SEMRush, Ahrefs), social media management tools (Buffer, Hootsuite), and CMS (WordPress) required
- Proven experience working collaboratively with an international team required
Role overview
Global University Systems (GUS) is one of the world's most dynamic, inclusive, and diverse education organisations — an international network of higher education institutions with a reach in over 150 countries and over 100,000 students worldwide. GUS delivers bachelor's and master's degree programmes, professional training, English Language training, and corporate & executive education.
Responsibilities
- Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions.
- Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content.
- Working in alignment with the overall company's goals and marketing strategies, ensuring that written content supports these objectives and helps to deliver the desired message to the targeted audience.
- Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content.
- Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals.
- Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration.
- Contributing to content audits on a regular basis to assess the effectiveness of copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis.
- Assisting in managing relationships with GUS' internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts.
- Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors.
Requirements
- Undergraduate level or equivalent work experience.
- Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR.
- Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects.
- Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimize copy based on performance data.
- An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics.
- Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution.
- Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams.
- Proven experience working collaboratively with an international team.
- Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy.
- Expertise in Microsoft Office, particularly Word and PowerPoint.
- Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style.
- A portfolio of work that demonstrates writing abilities and creative skills.
- A demonstrated passion for the educational space.
- Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress).
- Experience in digital marketing including SEO, social media advertising and content marketing.
Nice to have
- Digital marketing qualification.
- Writing qualification.
- Knowledge of AP Style or other major style guides is a plus.
Additional details
- The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.
- There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.
- Please note this position is only available on our Consultancy agreement.
- We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.
- We will screen all applicant CVs and select the candidates whose qualifications and experience meet our requirements. Please note due to the high volume of applications we will only contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.
- GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
- Originally posted on Himalayas
