Senior Data Scientist
Trigent Software Private Limited
Richmond Town, Bangalore, IndiaPosted 1 month ago
T
Skill Required
IT JobsData ScientistData Structures
Key highlights
- At least 3 years of hands‑on Marketing Mix Modelling experience.
- Data Science background required.
- End‑to‑end MMM solution development expertise.
- Understanding of adstock, carryover, and saturation concepts.
- Familiarity with a variety of MMM algorithms.
Role overview
Requirements
- Experience in Data Science with at least 3 years of hands‑on experience in Marketing Mix Modelling.
- Experienced in end‑to‑end MMM solution development: requirements gathering, data processing, exploratory data analysis (EDA), modelling (both short‑term and long‑term), and optimization.
- Working knowledge of the marketing domain and a clear understanding of concepts such as adstock, carryover, and saturation.
- Deep understanding of various algorithms applicable in MMM.
Nice to have
- Brand equity modelling experience is preferred.
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