Digital Marketing Strategist
Herewith
WorldwideremotePosted 12 days ago
Skill Required
Digital-Marketing-StrategistPerformance-MarketingGrowth-MarketingMarketing-AnalystSEO-SpecialistDigital-StrategistOnline-Marketing-StrategistDigital-Media-StrategistMarketing-StrategistDigital-Advertising-StrategistDigital-Growth-StrategistDigital-Marketing-Account-StrategistDigital-Strategy-ConsultantMarketingPerformance MarketingGoogle AnalyticsEmail MarketingGoogle AdsEngineeringSalesforceanalyticalanalyticsbuildingQuery OptimizationTableauSemrushwrittenLookerdesignSQLSEOandGoFulltime
Key highlights
- Competitive base salary: $120K - 140K
- 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics
- Direct ownership of channel budgets and spend recommendations
- Comprehensive health benefits with paid time off
- Remote work environment
- Mission to bridge gaps for older adults and individuals managing chronic illnesses
Role overview
Herewith, Inc. is transforming how healthcare organizations connect patients, older adults, and families with reliable caregiving support through its technology-enabled care platform. The company partners with healthcare organizations to address critical challenges around patient care outside clinical settings, enabling families to find and book caregivers via a mobile and web-based platform. They seek a Digital Marketing Strategist to own growth performance across paid, organic, email, social, and partner channels, ensuring every dollar spent drives measurable acquisition of families, helpers, and healthcare partners. The ideal candidate is an analytical marketer who builds reporting leadership, sets SEO and campaign priorities, and provides clear, data-backed direction to the content team.
Responsibilities
- Own performance tracking across every acquisition channel (paid social, paid search, SEO, email, organic social, and partner placements).
- Deliver a monthly performance report covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel.
- Partner with engineering to build dashboards tracking the full customer lifecycle from first touch through booking and repeat use.
- Recommend monthly and quarterly budget allocation across channels based on performance data.
- Evaluate new spend opportunities such as partner newsletter placements and sponsorships with projected reach, cost, and expected return.
- Maintain a single record of marketing spend and results to build historical benchmarks.
- Balance family and helper acquisition to maintain healthy marketplace supply and demand ratios.
- Collaborate with the content lead to build seasonal campaign plans aligned with how families make care decisions (e.g., holiday awareness campaigns followed by January conversion pushes).
- Turn performance analytics into actionable insights for the content team across web, blog, social, and email.
- Oversee email marketing strategy, deliverability, and engagement.
- Partner with the business development team to measure and report on healthcare partner campaigns.
- Build acquisition reporting showing partners the reach and results of co-marketing efforts.
Requirements
- 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.
- Direct ownership of channel budgets and spend recommendations.
- Experience in one or more of: two-sided marketplaces, healthcare or healthcare technology, senior care, home care, or caregiving services, consumer subscription or on-demand services, or B2B and SaaS marketing.
- Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions.
- Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads.
- Working knowledge of technical SEO including site audits, indexing, site structure, and page optimization.
- Ability to translate data into clear briefs that writers and designers can act on.
- Strong written and verbal communication with both technical and non-technical stakeholders.
Nice to have
- SQL or dashboard tool experience (Looker Studio or Tableau)
- Familiarity with email platforms such as Klaviyo
- Experience specifically in two-sided marketplaces
Benefits
- Comprehensive health benefits with paid time off
- Remote work environment
- Opportunity to build Herewith's growth and performance function from the ground up
- Collaborative, mission-driven team environment