Marketing Manager (Performance Marketing)

Maker Lab

IndiaremotePosted 16 days ago

Skill Required

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Key highlights

Level Required: 6+ years in Performance Marketing or Paid Media Operations
Contract length: Fixed-term 6 months
Notable requirement: Exceptional verbal and written English communication and presentation skills
Industry preference: Experience in consumer electronics industry or high-volume e-commerce
Technical skill: Expert-level knowledge of full-stack media platforms
Platform expertise: Hands-on experience with Google Ads (Search, Display, YouTube)

Role overview

Maker Lab is a talent-centric marketing agency dedicated to building decentralized technology-led agency teams embedded within client organizations. They seek a Marketing Manager (Performance Marketing) to serve as the operational Command Centre for their Direct Response program, supporting clients across technology, entertainment, financial services, and payments industries. This role bridges high-level strategy with technical execution across digital marketing channels.

Responsibilities

Translate high-level product strategies into comprehensive and actionable media briefs
Serve as the central point of contact for media agency activation and operations teams to ensure flawless campaign execution
Manage multi-channel traffic and conversion forecasts
Continuously monitor real-time investment pacing
Identify opportunities for optimisation or anomaly resolution
Proactively track GStore inventory and flag out-of-stock (OOS) risks
Own the roadmap for the Learning Agenda, coordinating execution of A/B testing, experimentation, and creative refreshes with agency partners
Ensure all results are meticulously documented and integrated into the overarching strategy
Consolidate complex performance data across the digital stack to create a clear, data-driven narrative on traffic and sales performance
Establish a regular Direct Response (DR) reporting cadence for leadership and cross-functional stakeholders, providing key learnings and strategic recommendations
Drive operational excellence by defining methods and timelines for strategic implementation
Ensure seamless coordination among product, marketing, and sales teams
Ensure all digital marketing activities comply with internal policies, privacy regulations, and brand safety guidelines

Requirements

BA/BS degree or equivalent experience
6+ years of experience in Performance Marketing or Paid Media Operations
Documented track record of driving bottom-of-funnel conversions (sales/activations)
Hands-on experience or deep oversight of performance media buying via platforms like Google Ads (Search, Display, YouTube)
Experience designing and managing structured Learning Agendas (A/B testing, incrementality testing)
Advanced proficiency in Google Sheets/Excel and the ability to synthesise raw data into performance narratives
Proven ability to manage complex forecasting and budget pacing for high-spend accounts
Experience working directly with media agencies, including writing briefs and holding teams accountable to KPIs and pacing
Experience in the consumer electronics industry or high-volume e-commerce
Expert-level knowledge of full-stack media platforms
Familiarity with analytics and data visualization tools for building automated performance dashboards
Experience managing media across multiple markets
Exceptional verbal and written English communication and presentation skills