Performance Marketer — Senior · Adult RTB
David Kennedy Recruitment
China, Croatia, Cyprus, Denmark, Estonia +25 moreremotePosted 1 month ago
Skill Required
Performance-MarketingDigital-MarketingGrowth-MarketingProgrammatic-MarketingSubscription-MarketingSenior-Performance-MarketerSenior-Performance-Marketing-ManagerSenior-Manager-Performance-MarketingPerformance-MarketerPerformance-Marketing-ManagerPerformance-Marketing-SpecialistPerformance-Marketing-LeadRTB-Media-BuyerGrowthPerformance MarketingTestNGandAIContract
Key highlights
- Competitive salary
- Senior level
- B2B engagement preferred
- Remote (Europe/ASIA)
- Experience with adult RTB/networks required
- English C1-C2
Role overview
David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Performance Marketer — Senior · Adult RTB for its Growth team. The role focuses on owning and scaling adult acquisition at significant spend while protecting profitability, subscription quality and long-term customer value.
Responsibilities
- Own adult acquisition campaigns end to end
- Control and reallocate substantial campaign budgets
- Scale profitable traffic sources, placements and creatives
- Evaluate performance through CPA, rebill, LTV and payback
- Diagnose tracking, fraud, placement and funnel problems
- Build structured creative-testing systems
- Define testing budgets, winner rules and stopping rules
- Guide creative production using performance evidence
- Identify new traffic sources and expansion opportunities
- Communicate strategy, decisions, results and risks clearly.
Requirements
- Current advertiser-side campaign execution experience
- Significant monthly advertising spend personally controlled
- Recent evidence of profitable campaign scaling
- Quantified impact on CPA, ROAS, LTV, payback, subscriptions or revenue
- Direct ownership of creative testing
- Strong understanding of traffic and cohort quality
- Ability to diagnose and recover from performance declines
- Strong commercial judgment
- Clear and concise communication skills
- Full comfort working directly with explicit creatives
- Experience with adult RTB, adult networks or other relevant high-volume acquisition environments
- Strong placement-level optimization and traffic-quality analysis skills
- Strong tracking and attribution knowledge
- Experience with international acquisition
- Background in mobile gaming, performance marketing, mobile-growth agencies, consumer subscription apps or iGaming and online betting
- Experience in dating and social apps, DTC, e-commerce or other high-volume B2C subscription businesses is also relevant
- Acceptance of the B2B contractor arrangement
- English C1-C2.
Nice to have
- Experience with native, push, display or popunder acquisition is an advantage
- Experience with rebill and subscription economics is an advantage
- Experience negotiating flat deals with publishers is an advantage
Benefits
- Competitive salary
- B2B contract
- High ownership over international acquisition campaigns
- Opportunity to directly influence campaign budgets, creative testing and growth
- International, high-growth AI environment
- And many more!!!
Additional details
- Position: Performance Marketer — Senior · Adult RTB
- Location: Europe/ASIA, Remote
- Employment type: B2B engagement preferred
- Originally posted on Himalayas