Digital Marketing Sr. Coordinator
NeuraFlash
IndiaremotePosted 7 days ago
Skill Required
Digital-Marketing-CoordinatorMarketing-CoordinatorContent-Marketing-CoordinatorMarketing-SpecialistSenior-Digital-MarketingContent MarketingSemrushEmail MarketingGenerative AISalesforcedevelopingWordPressanalyticsbuildingCloudAWSSEOandAIFulltime
Key highlights
- Key Benefit: High flexibility and trust-based culture regarding working hours
- Notable Requirement: Strong writing/editing and WordPress experience
- Travel: Up to 25% for certain roles
Role overview
NeuraFlash, Part of Accenture, is a leader in AI, AWS, and Salesforce innovation, specializing in generative AI and AI agents through technologies like Agentforce. They are seeking a versatile, hands-on Digital Marketing Senior Coordinator to support the execution of content marketing, website, social media, email marketing, and broader digital marketing initiatives. This role focuses on translating strategic priorities into high-quality deliverables across multiple channels. The ideal candidate is a strong writer and organized project manager who can take ownership of projects, from developing blog posts and customer stories to building landing pages and supporting digital campaigns, to drive innovation and impactful customer outcomes.
Responsibilities
- Research, write, edit, and publish approximately one blog post per week to support organic search visibility, thought leadership, and broader marketing objectives.
- Conduct keyword research using tools such as Ubersuggest to inform content topics, website copy, and ongoing optimization efforts.
- Apply SEO best practices and support answer engine optimization (AEO) and generative engine optimization (GEO) efforts to improve content discoverability across traditional search and AI-powered search experiences.
- Identify opportunities to refresh, repurpose, and improve existing content based on performance, keyword research, and evolving marketing priorities.
- Develop internal sales win stories, translating customer successes into concise, engaging slide presentations that help communicate value across the sales organization.
- Maintain a consistent standard of quality, accuracy, voice, and messaging across digital content.
- Support the maintenance of the company website using WordPress, including refreshing existing pages, publishing new content, and implementing ongoing site improvements.
- Translate project briefs into proposed page structures, copy, and execution plans; ask discovery questions, gather feedback, and secure approval before publishing.
- Identify opportunities to improve website content quality, usability, discoverability, and conversion performance.
- Collaborate with internal stakeholders to ensure website updates accurately reflect product messaging, customer needs, and broader marketing priorities.
- Support the day-to-day coordination and maintenance of the company's existing social media presence, ensuring content is organized, timely, and aligned with brand messaging.
- Brainstorm and develop creative social media ideas that support marketing campaigns, company news, thought leadership, and employee culture.
- Draft social media captions and coordinate the promotion of blogs, videos, customer stories, company updates, and other marketing content.
- Develop and maintain recurring social content series, such as customer quote highlights and employee spotlights.
- Bring fresh perspectives and ideas to social media execution, identifying opportunities to improve how content is packaged, promoted, and shared.
- Assist with the creation of social graphics, video slides, and other visual assets to support social media and broader marketing initiatives.
- Coordinate content planning and publishing to help maintain a consistent social media presence.
- Support the execution of email marketing campaigns for prospects, including content coordination, campaign setup, quality assurance, and performance tracking.
- Assist with email campaign data management, including maintaining audience lists, supporting segmentation, and ensuring campaign data is accurate and organized.
- Coordinate internal communications related to company standups and other company-wide updates, helping ensure messaging, materials, and follow-up actions are organized and communicated effectively.
- Help plan and coordinate the CEO's LinkedIn content calendar, supporting content development, scheduling, and follow-through on planned posts.
- Collaborate with internal stakeholders to gather information, coordinate approvals, and keep communications initiatives moving forward.
- Support paid marketing campaigns across LinkedIn and Google Ads, including campaign setup, copy and creative development, audience testing, and performance monitoring.
- Partner with team members who own channel strategy to translate campaign objectives into effective assets, landing pages, and campaign variations.
- Analyze website, content, SEO, SEM, email, and paid campaign performance using tools such as Google Analytics, Ubersuggest, and Qualified, along with relevant channel reporting tools.
- Prepare performance reports and translate findings into actionable recommendations to improve content effectiveness, website performance, and campaign results.
- Support experimentation and continuous improvement by identifying opportunities to test messaging, content, audiences, and landing page experiences.
Requirements
- Strong writing and editing skills, with the ability to develop clear, engaging content for website pages, blog posts, customer stories, social media, and internal communications.
- A versatile, execution-oriented mindset and an interest in working across content, web, SEO, social media, email, and digital marketing.
- Experience with website content management and page building, ideally using WordPress.
- Familiarity with SEO fundamentals, keyword research, and content optimization.
- Strong communication and organizational skills, with the ability to manage multiple deliverables, coordinate feedback, and meet deadlines.
- The ability to ask thoughtful questions, clarify requirements, propose solutions, incorporate feedback, and manage projects through completion.
- Familiarity with social media content development and publishing, including adapting messaging for different audiences and channels.
- Analytical curiosity and the ability to interpret performance data, identify trends, and recommend practical improvements.
- Attention to detail and a commitment to producing accurate, polished, high-quality work.
- A collaborative, proactive approach and the ability to work effectively with cross-functional stakeholders.
- Willingness to learn new platforms, experiment with emerging approaches, and develop skills across multiple areas of digital marketing.
Nice to have
- Experience with some or all of the following tools and platforms is beneficial: WordPress, Google Analytics, Ubersuggest, LinkedIn Ads, Google Ads, Salesforce, Qualified, and email marketing platforms.
Benefits
- Remote work options (over half of the family works remotely) or work out of HQ in Massachusetts or regional hubs.
- Flexibility: A culture of trust and understanding regarding personal commitments (e.g., vet, kids, family), valuing good work over specific hours.
- Collaboration: Open environment where employees have a voice, with town halls and company meetings to address suggestions and questions.
- Celebrate Often: A fun team culture including arm wrestling contests, costume parties, and ugly holiday sweaters.
Additional details
- Equal Employment Opportunity Statement: All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
- Travel: For certain roles, travel is an exciting part of the job, with an anticipated travel commitment of up to 25%.
- Originally posted on Himalayas