Lead PPC Manager
Scrambly
WorldwideremotePosted 1 month ago
Skill Required
PPC-ManagementPaid-SearchPerformance-MarketingDigital-MarketingUser-AcquisitionPPC-ManagerPPC-Advertising-ManagerPPC-LeadPaid-Media-LeadPerformance-Marketing-LeadSEM/PPC SpecialistSEMGoogle AdsanalyticalObservabilitydesigningbuildingfintechTestNGLookerdesignPerformance MarketingGoogle AnalyticsFulltime
Key highlights
- 4+ years of hands‑on Google Ads experience, focusing on Search and Performance Max
- Proven ability to scale paid search budgets into the high six‑figure monthly range while maintaining or improving efficiency
- Full‑time, fully remote position with 15 days paid vacation, 5 days paid days off, 5 days paid sick leave, and parental leave
- Strong analytical fluency across GA4, Mixpanel/Amplitude, Looker, Google Ads, and Microsoft Ads
- Ownership‑driven mindset focused on long‑term profitability over vanity metrics
- High autonomy in a lean, low‑bureaucracy environment
Role overview
Responsibilities
- Own end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft Ads for our app portfolio
- Define and execute the paid search acquisition strategy aligned with business goals and profitability targets
- Build and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategy
- Drive sustainable budget growth while maintaining or improving efficiency, scaling budgets from high five-figure to high six-figure monthly ranges
- Develop a documented scaling and testing roadmap with clear milestones and success criteria
- Design and implement automation systems (scripts, rules, monitoring workflows) that significantly reduce manual optimization effort
- Build scalable processes for bid management, budget allocation, and performance monitoring
- Continuously identify opportunities to replace manual work with systematic, repeatable solutions
- Own performance reporting tied directly to business outcomes, using tools such as GA4, Mixpanel/Amplitude, and Looker/Looker Studio
- Maintain a clear understanding of value signals, cohort health, and attribution nuances across channels
- Ensure channel performance is predictable, defensible, and clearly explainable to stakeholders
- Operate comfortably with imperfect attribution and delayed revenue signals, making sound decisions despite incomplete data
- Work closely with the Head of User Acquisition to align on strategy, priorities, and growth targets
- Clearly communicate performance drivers, scaling mechanics, and strategic trade-offs to the wider team
- Proactively surface issues, flag risks, and propose solutions before they impact performance
Requirements
- 4+ years of hands-on Google Ads experience with a strong focus on Search and Performance Max campaigns
- Proven experience scaling paid search budgets in the high six-figure range with maintained or improved efficiency
- Experience in performance-driven verticals such as gaming (preferably web), fintech, utilities, or health
- Strong understanding of value-based bidding (ROAS/revenue optimization), including conversion windows, value weighting, and signal strategy
- Track record of designing and implementing automation: scripts, rules, monitoring systems, and workflows that reduce manual optimization
- Strong analytical fluency across advertising and product analytics platforms (GA4, Mixpanel or Amplitude, Looker/Looker Studio, Google Ads, Microsoft Ads)
- Comfortable operating with imperfect attribution and delayed revenue signals, with the ability to make sound decisions despite incomplete data
- Ability to clearly explain performance drivers and scaling mechanics to both technical and non-technical stakeholders
- Ownership-driven mindset: analytical, structured, systems-oriented, and focused on long-term profitability over vanity metrics
- Transparent and proactive: comfortable surfacing issues, making decisions without perfect data, and being accountable for outcomes
- Fluency in English (B2+)
- Experience with Microsoft Ads at scale, beyond basic campaign mirroring
- Experience in mobile apps, rewards, or marketplace products
- Familiarity with building or contributing to internal BI dashboards and reporting infrastructure
Benefits
- Full-time & fully remote position
- 15 days of paid vacation days
- 5 days of paid days off
- 5 days of paid sick leave
- Maternity/Paternity leave
- National holidays based on the country of your stay
Additional details
- Direct ownership of a core revenue channel with visible business impact
- Close collaboration with the Head of User Acquisition and company leadership
- High autonomy in a lean, low-bureaucracy environment where strong ideas get tested and shipped quickly
- The opportunity to build scalable systems and processes from the ground up in a fast-growing gaming and rewards company
- Originally posted on Himalayas