Posted today · be early

Growth Strategist

Fresh Prints

IndiaremotePosted today

Skill Required

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Key highlights

Competitive annual salary
3+ years of experience required
2-month paid Sabbatical
Experience in B2C, DTC, or e-commerce preferred

Role overview

The Growth Strategist at Fresh Prints will develop a deep understanding of customers, identify growth opportunities, and build cohesive, personalized experiences across touchpoints like email, SMS, and automated journeys. The role requires a marketer with strong strategic thinking, execution skills, and a focus on driving measurable business results through customer-centric strategies.

Responsibilities

Understand customers deeply: their behavior, motivations, and decision-making journeys
Identify growth opportunities to improve engagement, conversion, retention, and customer value
Build meaningful customer segments based on behavior, lifecycle stage, and growth potential
Develop customer journeys that bring together content, communication, offers, and personalization
Own strategy, messaging, and execution of customer communications across channels
Build personalized approaches for high-value customers, including targeted campaigns and programs
Create compelling content that drives customer engagement
Collaborate with Brand and Creative to ensure cohesive customer experiences
Take ideas from insight to execution, developing strategy and driving performance
Measure success using engagement, conversion, retention, and revenue metrics
Experiment with messaging, offers, timing, and audience selection
Use marketing technology, customer data, and AI tools to build scalable programs
Maintain execution standards across customer communications
Build systems and processes to allow programs to scale
Work cross-functionally with Sales, Marketing, Creative, Data, Tech, and Operations
Influence team engagement strategies to improve retention and customer experience
Make business cases for new initiatives and drive execution
Challenge assumptions and develop new ideas to change customer engagement approaches

Requirements

3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, or customer growth
Demonstrated experience owning marketing initiatives end-to-end
Strong marketing instincts and writing ability, with experience driving measurable action
Experience working with customer segmentation, behavioral data, and lifecycle journeys
Strong analytical skills and comfort using data to understand customer behavior
Experience improving conversion, engagement, retention, or revenue through marketing initiatives
Ability to work cross-functionally and independently drive projects from concept to completion

Nice to have

Experience with SMS, account-based marketing, loyalty programs, or high-value customer engagement
Experience in B2C, DTC, e-commerce, or businesses with repeat-purchase behavior