Manager, Paid Media
QuillBot
IndiaremotePosted 1 month ago
Skill Required
Paid-MediaPerformance-MarketingDigital-MarketingGrowth-MarketingPaid-Media-ManagerPaid-Advertising-ManagerPaid-Ads-ManagerPerformance MarketingGoogle AdsEngineeringanalyticalMeta AdsdesigningTestNGLookerandGoogle AnalyticsAIFulltime
Key highlights
- Base pay is market-based and varies by location
- 7-12 years required in Paid Media, Growth Marketing and Performance Marketing
- Hybrid & remote model with flexible working hours
- Premium access to Quillbot
- Eligible for hire in India
- Strong emphasis on AI and writing tools familiarity as a bonus
Role overview
Quillbot, founded in 2017, helps over 56 million people worldwide strengthen their writing through AI-powered tools. The company is seeking a data-driven and strategic Manager for Paid Media to lead paid marketing initiatives, drive scalable growth, and optimize media performance. This role is pivotal in contributing to full-funnel marketing strategy and working cross-functionally with Marketing, Data, Engineering, Product, and Finance teams to improve performance across the organization.
Responsibilities
- Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
- Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others, from strategy and setup to bid management and creative testing programs
- Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
- Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence, working in close collaboration with the Data and Engineering team
- Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
- Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
- Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
- Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
- Articulate the investment plan and performance results in structured presentation and reporting formats
- Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
- Build and manage a global affiliate program, designing commission models that drive incremental sales
- Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals
Requirements
- 7-12 years in Paid Media, Growth Marketing and Performance Marketing
- Full-funnel campaigns and global media strategies knowledge
- Proven track record managing large-scale paid campaigns across multiple channels
- Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
- Experience working with cross-functional teams with strong bias to negotiation and peer influence
- Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
- Experience with Affiliate marketing
- Background on DTC and B2C
- Previous experience on subscription-based business models desired
- Managerial experience with remote teams
- Experience on selecting and managing Media Agencies overseas
Nice to have
- Familiarity with AI and writing tools is a bonus
- Experience with Affiliate marketing
Benefits
- Competitive salary and annual bonus
- Medical coverage
- Life and accidental insurance
- Vacation & leaves of absence (menstrual, flexible, special, and more!)
- Developmental opportunities through education & developmental reimbursements & professional workshops
- Maternity & parental leave
- Hybrid & remote model with flexible working hours
- On-site & remote company events throughout the year
- Tech & WFH stipends & new hire allowances
- Employee referral program
- Premium access to Quillbot
Additional details
- Benefits and benefit amounts differ by region
- A comprehensive list applicable to your region will be provided in your interview process
- This role is eligible for hire in India
- We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands
- Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency
- The base pay for this role is determined by several factors, including: Relevant professional experience; Skills and expertise; Scope and responsibilities of the role; Internal equity considerations
- In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location
- We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements
- Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
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