Analytics and Tag Manager Implementation Specialist

Paytm

Noida, Uttar Pradesh, IndiaPosted 1 month ago

Skill Required

TelcoGoogle AnalyticsJavaScriptanalytical

Key highlights

Expertise in Google Tag Manager implementation and management
Advanced JavaScript skills for tracking customization
Hands‑on experience with Google Analytics 4 event and goal configuration
Strong analytical ability to turn data into actionable recommendations
Deep understanding of digital marketing principles
Excellent communication and teamwork skills

Role overview

We are looking for an Analytics and Tag Manager Implementation Specialist to join our digital marketing team. The ideal candidate will be passionate about web analytics, an expert in Google Tag Manager and possess strong JavaScript skills, playing a crucial role in improving digital marketing strategies and ensuring correct implementation of measurement and analytics tools.

Responsibilities

Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection.
Collaborate closely with the marketing team to understand specific tracking objectives and requirements.
Develop and maintain JavaScript scripts to customize and enhance data collection.
Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
Perform regular audits to ensure data integrity and troubleshoot tracking issues.
Collaborate with other teams to integrate analytics data into marketing reports and dashboards.

Requirements

Demonstrated experience implementing and managing Google Tag Manager.
Advanced JavaScript skills for tracking customization and troubleshooting.
Hands-on experience with Google Analytics 4, including event and goal configuration.
Deep understanding of digital marketing principles and the importance of analytics in digital strategies.
Strong analytical skills and ability to translate data into actionable recommendations.
Excellent communication skills and ability to work in a team environment.