Global Marketing Operations Manager
Ultradent Products, Inc.
WorldwideremotePosted 22 days ago
Skill Required
Marketing-Operations-ManagerMarketing-OperationsCRM-AdministrationMarketing-Automation-ManagerDigital-Marketing-OperationsGlobal-Marketing-Programs-ManagerDigital-Marketing-Operations-ManagerEmail MarketingMicrosoft Dynamicsrelated fieldSalesforceanalyticalautomationbuildingHubSpotwrittenandFulltime
Key highlights
- Global Marketing Operations Manager role at Ultradent, an award-winning global dental manufacturing company
- 5+ years of experience in marketing operations, marketing automation, CRM management, or related digital marketing roles required
- System owner/admin of HubSpot—Ultradent's global marketing automation platform
- Collaborate closely with IT, sales, and regional marketing teams across global operations
- Create and maintain dashboards and reports for marketing performance and revenue attribution
- VEVRAA Federal Contractor status; Equal Opportunity Employer
Role overview
Ultradent, an award-winning global dental manufacturing company, is seeking an experienced, detail-oriented, and highly collaborative Global Marketing Operations Manager to join their team. This role will be responsible for managing and optimizing their global MarTech stack, including strategy, administration, and execution of marketing automation and workflows. The ideal candidate will help define and manage the global lead lifecycle while working closely with IT, sales, and regional marketing teams to improve lead management, campaign execution, reporting visibility, and CRM integration processes. This role plays a critical part in helping Ultradent build a scalable marketing infrastructure that connects digital marketing activity to measurable business outcomes.
Responsibilities
- Manage and optimize global MarTech stack including strategy, administration, and execution of marketing automation and workflows within marketing tools
- Help define and manage the global lead lifecycle, including lead scoring, lead qualification, and lead routing processes
- Improve marketing automation, operational efficiency, and funnel performance of global marketing and lead management processes
- Create and maintain dashboards and reports that provide visibility into marketing performance and contribution (attribution) to corporate revenue and profitability
- Act as system owner/admin of HubSpot—Ultradent's global marketing automation platform
- Build and maintain marketing workflows, emails, forms, lists, segmentation, and campaign assets within HubSpot and other marketing platforms
- Support various regional marketing teams with campaign setup, localization needs, automation best practices, and system and process training
- Partner with digital product and channel managers, content managers, UX, and product marketing teams to improve customer journey and digital experience
- Collaborate closely with IT teams to support and improve HubSpot and Microsoft Dynamics integration processes that are tailored to regional needs
- Act as a liaison between marketing, IT, and sales teams to help inform strategies and priorities pertaining to cross-departmental initiatives
- Document processes, workflows, and system standards to support long-term scalability and consistency
- Provide strategy for Ultradent's MarTech stack advising on best practices and industry standards, including technology and marketing tools—usage, integration, adoption, and sunsetting
Requirements
- At least 5 years of experience in marketing operations, marketing automation, CRM management, or related digital marketing roles
- Bachelor's degree in Marketing, Business, Technology, Communications, or related field preferred
- Hands-on experience with HubSpot or similar marketing automation platforms
- Experience working with CRM systems such as Microsoft Dynamics, Salesforce, or similar platforms
- Strong understanding of marketing automation workflows, lead lifecycle management, and campaign tracking
- Experience building and managing marketing emails, forms, workflows, and reporting dashboards
Nice to have
- Experience working in global or multi-region organizations
- Experience working cross-functionally with marketing, IT, and sales teams
Benefits
- Equal Opportunity Employer status
- Global culture where differences and perspectives are sought after, welcomed, and embraced
- Core values: Integrity, care, quality, innovation, and hard work guide daily operations
- VEVRAA Federal Contractor status
Additional details
- Excellent Microsoft Office skills; Excel, Word, and PowerPoint required
- Excellent written and verbal communication skills required
- Exceptional interpersonal skills required
- Highly organized and detail oriented required
- Proactive personality with a preference for 'doing' over 'delegating' required
- Strong problem-solving and process-oriented mindset required
- Team-oriented and collaborative; able to help co-workers shine required
- Comfortable balancing multiple projects and priorities in a fast-paced environment required
- Self-starter who enjoys building and improving systems and processes required
- Ability to translate business needs into scalable systems and operational processes required
- Strong analytical and organizational skills with exceptional attention to detail required
- Ultradent considers all qualified applicants fairly based on their experience, skills, and potential to contribute to their team