Posted today · be early

Manager / Sr. Manager – Marketing and Communications (Bhumi Fellowship)

Bhumi

IndiaremotePosted today

Skill Required

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Key highlights

Salary: 12-14 lacs per annum
Experience: 5-8 years in marketing/communications
Language requirement: Good verbal communication skills in Tamil
Commitment: Minimum 3-year tenure required
Impact: By 2035, 400 change leaders will reach 3 million+ children across India
Flexibility: Remote work options available (Chennai preferred)

Role overview

We are seeking a strategic and creative Marketing & Communications Manager to lead the growth and brand positioning of the Bhumi Fellowship, one of India's most aspirational youth leadership opportunities. The ideal candidate will establish Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth, drive high-quality applicant pipelines through insight-led campaigns, and leverage AI-enabled marketing tools to scale reach and conversions. You will work closely with program, partnerships, and leadership teams to accelerate the Fellowship's growth and influence in transforming Indian education.

Responsibilities

Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences
Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants
Provide on-field direction and support to ensure high-quality production of storytelling content, including videos, testimonials, and impact stories
Manage the Fellowship marketing budget effectively and optimize investments to improve ROI and campaign efficiency year on year
Mentor the Fellowship marketing team, ensuring high ownership, strong execution, and achievement of ambitious marketing and recruitment goals
Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms
Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship
Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact
Analyze campaign performance and marketing effectiveness using data and analytics, and share insights and recommendations with leadership periodically
Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility

Requirements

5-8 years of experience in marketing/communications role
Bachelor's/Master's degree in marketing, journalism, business, or related field
Prior experience of working or volunteering with NGOs
Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
Good understanding of web analytics, digital and social media marketing
Expert level written and verbal communication skills
Good verbal communication skills in Tamil
Should be tech savvy
Willingness to work in a multicultural environment and collaborate with volunteer coordinators
Strong project management skills with ability to supervise multiple projects
Proven track record of developing and executing marketing strategy
Minimum commitment of 3 years

Nice to have

Knowledge of AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI
Knowledge of marketing tech stack
Experience using latest measurement frameworks for performance-driven marketing

Benefits

Full-time scope with impact on transforming Indian education
Opportunity to work with one of India's most aspirational youth leadership programs
By 2035, 400 change leaders will impact over 3 million children across India
Work in a multicultural environment collaborating with Fellows and alumni
Flexible location: Chennai (preferred) or remote work options