LinkedIn Ads Specialist
Pavago
IndiaremotePosted 2 months ago
Skill Required
LinkedIn-Ads-SpecialistB2B-Lead-Generation-SpecialistPaid-Media-SpecialistPerformance-MarketingDigital-MarketingLinkedIn-AdsLinkedIn-Advertisingrelated fieldStatisticsGoogle AdsContent MarketinganalyticalMeta AdsanalyticswrittenTestNGPerformance MarketingandFulltime
Key highlights
- Remote — Pakistan, LATAM, South Africa, Philippines Preferred
- Full-Time, Remote
- EST Time Zone hours required
- 10–15 client accounts
- B2B Lead Generation & Campaign Management
- Spark Hire Video Interview required
Role overview
At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts. This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.
Responsibilities
- Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts
- Develop targeting strategies based on ICPs, buyer personas, job titles and seniority, industries and company characteristics, funnel stages
- Conduct market and competitor research to strengthen campaign positioning
- Test different campaign formats, creatives, messaging, and ad variations
- Structure campaigns for efficient B2B lead generation and scalable performance
- Ensure campaigns align with client objectives, budgets, and KPIs
- Monitor campaign performance across active accounts
- Track and analyze: CPL, CTR, Conversion Rate, ROAS, Lead volume, Lead quality, Engagement
- Optimize: Bids, Budgets, Audiences, Targeting, Placements, Creatives, Campaign structure
- Run structured A/B tests to improve performance
- Identify underperforming campaigns and take corrective action
- Find opportunities to scale successful campaigns
- Research target markets, industries, companies, and decision-makers
- Translate client ICPs into effective LinkedIn targeting strategies
- Identify new audience segments and expansion opportunities
- Analyze audience performance and refine targeting based on campaign data
- Continuously improve lead quality through smarter segmentation and testing
- Prepare weekly and monthly client performance reports
- Maintain clear campaign dashboards and documentation
- Translate advertising data into actionable recommendations
- Report on: Lead generation, Lead quality, CPL, Conversion performance, Pipeline contribution
- Clearly explain what is working, what needs improvement, and what should be tested next
- Communicate directly with clients regarding: Campaign goals, Budgets, Performance, KPIs, Optimization strategies
- Present campaign results and recommendations professionally
- Proactively communicate performance concerns and opportunities
- Maintain accountability across multiple client accounts
- Build strong client relationships through responsiveness, transparency, and consistent execution
- Work with creative, copywriting, and strategy teams to improve campaign performance
- Provide data-backed recommendations for: Ad creative, Messaging, Offers, Landing pages
- Ensure campaign strategy remains aligned with broader client marketing objectives
- Stay current with LinkedIn advertising updates, features, and best practices
- Research new: Targeting strategies, Campaign formats, Optimization methods, B2B advertising trends
- Continuously improve internal campaign workflows and reporting processes
- Test new approaches to improve efficiency, lead quality, and overall performance
Requirements
- Proven hands-on experience managing and optimizing LinkedIn Ads
- Strong proficiency with LinkedIn Campaign Manager
- Experience managing multiple advertising accounts or client portfolios
- Strong understanding of B2B lead generation
- Experience optimizing campaigns based on: CPL, CTR, Conversion rates, ROAS, Lead quality
- Strong analytical skills with the ability to translate campaign data into actionable decisions
- Experience with audience targeting, campaign testing, and budget optimization
- Excellent written and verbal English communication skills
- Strong organizational and time-management abilities
- Ability to independently manage multiple campaigns and priorities
- Availability to work during EST hours
Nice to have
- 2+ years of digital advertising experience, with a strong focus on LinkedIn Ads
- Agency or multi-client advertising experience
- Client-facing account management experience
- Experience advertising for: B2B companies, SaaS businesses, Professional services organizations
- Familiarity with Google Ads or Meta Ads
- Experience working with lead-generation funnels and conversion tracking
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required
Additional details
- Position Type: Full-Time, Remote
- Working Hours: EST Time Zone
- Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred
- Portfolio size: 10–15 client accounts
- Fully remote environment
- Opportunity to grow into: Senior Paid Media Specialist, Performance Marketing Manager, Paid Media Lead, B2B Growth Marketing
- Direct ownership of LinkedIn Ads across a diverse client portfolio
- Strong exposure to B2B performance marketing
- High ownership over strategy, execution, optimization, and reporting
- Direct client communication and measurable impact
- Interview Process: Initial Screening Call, Technical Interview, Practical Campaign Scenario / Optimization Task, Final Interview with Leadership or Client
- Important: Spark Hire Video Interview required as part of application process
- Himalayas originally posted this job
- Tags: #LinkedInAds #PaidMedia #B2BMarketing #LeadGeneration #PerformanceMarketing #LinkedInCampaignManager #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork