Posted today · be early
Head of Marketing (Mobile Apps)
Clario
WorldwideremotePosted today
Skill Required
Chief-Marketing-OfficerMarketing-DirectorPerformance-Marketing-ManagerMobile-Marketing-ManagerGrowth-Marketing-ManagerHead-of-MarketingHead-Of-Digital-MarketingHead-Of-Growth-MarketingPerformance MarketingautomationMeta AdssecuritybuildingTestNGandGoContract
Role overview
Clario is seeking a CMO / Marketing Leader to drive growth across a diverse portfolio of global mobile products, operating within a 7-digit monthly marketing spend framework. This is a hands-on leadership role focused on scaling performance marketing, raising the bar on creative and experimentation, and continuously improving efficiency.
Responsibilities
- Define the overall marketing strategy across our portfolio of subscription-based mobile products and help teams turn goals into clear acquisition plans
- Own and optimize product-wide CPA at scale, with Meta Ads as the primary growth driver and a strong focus on efficiency and volume
- Scale acquisition through continuous experimentation, testing new UA channels and approaches beyond the core setup
- Oversee marketing performance tracking end-to-end, from portfolio-level P&L down to channel KPIs and CPA
- Lead, mentor, and grow the UA and Creative Production teams, supported with the right resources, tooling, and clear priorities
- Improve marketing processes and methodologies across teams, ensuring we use the best tools and latest industry practices
- Drive team performance through regular feedback, structured evaluations, and individual development plans
- Evaluate, test, and implement new MarTech tools and integrations to improve speed, insight, and scalability
- Partner closely with the C-level suite, General Managers, and marketing teams to translate high-level business goals into clear, measurable growth plans
- Act as a strategic catalyst, driving the adoption of cutting-edge practices and streamlining operational frameworks to empower individual product teams
- Elevate marketing maturity by fostering a culture of continuous learning, advanced experimentation, and high-performance standards, ensuring the growth engine remains lean and sophisticated
Requirements
- Strong marketing leadership background with 5+ years of experience in B2C performance marketing (Mobile/Web, Tier-1)
- Previously excelled as a Head of Performance, UA Lead/Meta Lead, or Creative Marketing Lead
- Proven track record of managing 7-figure monthly spends with a focus on positive ROI and net profit growth
- Deep-dive expertise in Meta Ads, along with a strong understanding of Google UAC, TikTok, and other UA sources
- Hands-on experience solving complex scaling problems and navigating platform-specific volatility
- Expertise to build and optimize a creative production process/factory, with a strong focus on automation and efficient integrations
- Experience leading teams in fast-paced startup environments, including hiring, performance management, and building IDPs
- Systematic and data-driven approach to every decision
- T-shaped mindset with a deep understanding of how effective marketing impacts overall business goals
- Strong discovery & hacker mindset with a passion for constant experimentation and testing new hypotheses and approaches
- Ability to thrive in a fast-paced environment where agility and speed of execution are key
Additional details
- Stage 1: Interview with HR (1h)
- Stage 2: Interview with C-level team
- To apply for this position, please send your CV (in English only) with a detailed description of your career, experience, skills, and projects. We guarantee the privacy of any information received.
- Originally posted on Himalayas
- We put the customer at the heart of all that we do, we achieve our best together, take responsibility, and challenge our limits to create a difference!
