SEO/AEO Lead
Discovered
WorldwideremotePosted 10 days ago
Skill Required
SEO-LeadSEO-ManagerAEO-SpecialistSearch-Marketing-ManagerDigital-Marketing-ManagerSEO-Team-LeadSEO-AEO-SpecialistSEO-LeadershipSEO SpecialistSEOContent MarketingEngineeringautomationwrittenChatGPTandAIMachine LearningFulltime
Key highlights
- Salary: $50K to $85K USD, DOE
- Experience: Must have formal experience managing SEOs
- Benefit: Fully remote with annual company off-site
- Requirement: Strong practical SEO judgement and data-driven approach
- Location: Meaningful overlap with GMT required
Role overview
Discovered Labs is an SEO/AEO agency founded by an AI researcher and a demand gen marketer, specializing in helping B2B SaaS companies generate leads through Google and AI assistants. They employ a mixture of content marketing, technical optimizations, and off-site brand amplification, supported by an internal ML team that builds tools to remove repetitive work. The SEO/AEO Lead will manage a team of analysts and strategists, overseeing client health and quarterly net revenue retention (NRR) goals. This is an operationally intense, high-context role focused on raising delivery standards and collaborating with product and engineering to improve team workflows.
Responsibilities
- Improve the delivery methodology: Identify better ways to find, diagnose and act on SEO/AEO performance opportunities that help clients win; turn successful changes into playbooks and workflows that don’t rely on heroics.
- Set and maintain delivery standards: Improve how deliverables are structured, run QA, communicate with clients, and collaborate as a team to ensure a world-class experience and a culture of excellence.
- Coach and train the team weekly using structured work, call and communication reviews to give feedback, practise improvements and check that subsequent client work meets the standard.
- Manage performance and development: Run structured fortnightly 1:1s, quarterly reviews, and maintain individual development plans so team members are progressing in their careers and feel incentivised.
- Own NRR and client health: Report on retention, expansion and account health; spot risks early and work with strategists on save plans for red accounts.
- Build the talent bench and hire well: Build a pipeline of capable analysts and strategists for future capacity needs; run structured assessments and interviews to evaluate ability and help close candidates.
- Build effective onboarding: Build and improve an onboarding curriculum so analysts and strategists reach delivery standards faster.
- Sponsor product and workflow improvements: Work with product and engineering to build new tools and workflows that make the team more effective and give clients unfair advantages.
- Manage a team of analysts and strategists.
- Collaborate closely with product and engineering to turn client and market insights into better tools and workflows for the team.
Requirements
- Experience formally managing SEOs with evidence of improved performance, candid feedback and difficult people decisions.
- Strong practical SEO judgement across content, technical and off-page work.
- Evidence that your SEO decisions improved client business outcomes.
- Evidence of prioritising across client accounts or equivalent stakeholder portfolios when performance, retention risk and delivery capacity compete.
- Ability to define requirements and acceptance criteria for delivery improvements, and validate solutions with product or engineering.
- Excellent written and verbal English.
- Availability for a working day that overlaps meaningfully with GMT.
- Ability to challenge a search strategy and judge whether a content plan targets the right clusters, a technical recommendation deserves priority or an AEO experiment will deliver the right commercial outcomes.
- Operate with radical candour: proactively provide feedback and comfortable having difficult conversations.
- Detail-oriented: spot details others miss and hold self and others to a high standard.
- Ability to diagnose the real problem: identify issues and resolve them using data when a strategy is underperforming.
- Ability to develop judgement in others: explain why a plan or deliverable falls short and provide useful feedback.
- Systems thinker: connect work into clear frameworks, shared definitions and standards.
Nice to have
- Include a Loom video showing a tool, system or deliverable you've produced and are proud of to stand out.
Benefits
- Compensation: $50K to $85K USD, DOE
- Fully remote: work from where you do your best work, with meaningful overlap with GMT.
- Progression: A clear path towards head of client delivery or associate director.
- Flexibility: flexible working hours with the expectation of 40 hours of meaningful work per week.
- Real autonomy: you will have a voice, be trusted to do your work and make improvements to our systems.
- A small, senior team: work directly with experienced operators, with direct feedback and quick decisions.
- Annual company off-site: gather once a year at a nice destination to relax, reset and plan.
Additional details
- Ideally located within +/-4 hours of GMT, though flexible for the right person.
- Role is not a typical management role; it is operationally intense with high context and high communication.
- Culture Fit (Thrive): Likes small teams, direct feedback, high autonomy, challenging others' thinking, and explaining recommendations via data and rationale.
- Culture Fit (Will not thrive): Needs heavy management/perfect instructions, relies on 'how it's always been done', avoids uncomfortable conversations, or views the role as another client among other projects.
- Anti-requirements: Not exceptional at SEO, prefers to operate in the shadows, uncomfortable with data, or prefers staying at 50,000 feet in diagrams rather than being in the weeds.
- Interview Process: Async assessment (15 mins), 30 min call with founder, 90 min deep-dive into career history and work, 3 hour paid assessment, Reference checks with former peers and managers.
- Application Instructions: Complete the short form on the platform; be as specific as possible. Do not use sloppy AI to auto-apply.
- Originally posted on Himalayas