Senior Manager - Digital Marketing
Freshworks
Bengaluru, , IndiahybridPosted 2 months ago
Skill Required
Google AdsanalyticalAIFulltime
Key highlights
- 10+ years in digital marketing required, with at least 4 years in a leadership or senior manager role
- Must have proven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environment
- Deep hands-on experience required with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
- People leadership role: lead, mentor, and develop a team of digital marketers
- Backed by a company whose software is trusted by 72,000+ companies including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music
- People-first approach to AI and a commitment to equal opportunity and workplace diversity
Role overview
Organizations struggle under the costs and complexities of software solutions that promise to simplify their lives, and business software has become a blocker instead of enabling work. Freshworks offers an alternative: uncomplicated service software that delivers exceptional customer and employee experiences, with enterprise-grade solutions that are powerful, easy to use, and quick to deliver results, trusted by over 72,000 companies including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music. Over 4,500 Freshworks employees worldwide make this possible through a people-first approach to AI that eliminates friction and boosts productivity. The role sits within the Strategy & Growth function, owning the digital marketing strategy for Freshservice and driving MQCs, pipeline, and revenue targets while leading a team of digital marketers and partnering cross-functionally.
Responsibilities
- Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets
- Define channel mix and investment strategy across paid search, social, display, video, and programmatic
- Make key budget allocation decisions to maximize ROI across the full funnel
- Identify growth opportunities and translate them into actionable, prioritized campaign plans
- Lead strategy and execution across Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
- Stay ahead of platform changes and AI-native features (smart bidding, Performance Max, AI creative tools) and apply them to drive efficiency
- Leverage automation and AI tooling to run a leaner, faster, and higher-performing demand gen engine
- Drive continuous experimentation on creative, audience, and bidding strategies to improve performance
- Own reporting, dashboards, and performance readouts for the digital marketing function
- Manage the Annual Operating Plan (AOP), budget tracking, and forecasting for the team
- Build a rigorous measurement framework that connects digital activity to MQCs, pipeline, and revenue
- Partner with Analytics to ensure clean attribution, accurate tracking, and actionable insight
- Build and maintain strong working relationships with Sales, Marketing, Web, Ops, Analytics, and PMM
- Deliver exec-ready reviews and readouts that clearly communicate performance, strategy, and trade-offs
- Align cross-functional teams around shared goals, timelines, and campaign plans
- Represent the digital marketing function in leadership and planning forums
- Lead, mentor, and develop a team of digital marketers, investing in their growth and career progression
- Provide clear direction on key initiatives and projects so the team can execute with confidence
- Foster a culture of performance, accountability, and continuous learning within the team
- Remove blockers, set priorities, and ensure the team is focused on the highest-impact work
Requirements
- 10+ years in digital marketing, with at least 4 years in a leadership or senior manager role
- Proven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environment
- Deep hands-on experience with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
- Strong understanding of how AI and automation are evolving across ad platforms and the ability to operationalize these capabilities
- Excellent analytical skills with experience owning budgets, forecasting, and AOP planning
- Strong people manager with a genuine investment in team development and performance
- Ability to produce exec-ready reporting and communicate clearly with senior stakeholders
- Experience working cross-functionally across Sales, Marketing, Ops, Analytics, and PMM
Benefits
- An environment that enables everyone to find their true potential, purpose, and passion
- Welcoming of colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities
- Commitment to providing equal opportunity
- A workplace where diversity creates a more vibrant, richer environment that boosts the goals of employees, communities, and the business
Additional details
- Company: Freshworks
- Business: Builds uncomplicated service software that delivers exceptional customer and employee experiences; enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
- Approach: People-first approach to AI that eliminates friction, making employees more effective and organizations more productive
- Customer base: Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency
- Workforce: Over 4,500 Freshworks employees around the world
- Product line mentioned: Freshservice
- Tagline/phrases used: 'Fresh vision. Real impact. Come build it with us.'
- Cross-functional partners mentioned: Sales, Marketing, Web, Ops, Analytics, and PMM
- Platforms/tools mentioned: Google Ads, LinkedIn, Meta, Reddit, YouTube, DV360, smart bidding, Performance Max, AI creative tools