Sr. Member Engagement Manager
Carrot Fertility
WorldwideremotePosted 1 month ago
Skill Required
Lifecycle-MarketingMember-EngagementGrowth-MarketingCRM-MarketingDigital-MarketingSenior-Manager-Member-RelationsSenior-Member-Success-ManagerAssociate-Director-Of-Member-EngagementSr.-Strategic-Engagement-ManagerEngagement-ManagerEmail MarketingInformation ArchitectureSalesforceanalyticalautomationsimilar)analyticsTestNGdesignCloudRustandAIFulltime
Key highlights
- Starting base salary range: $125,000.00 - $140,000.00
- 7-10 years of professional experience required
- Competitive compensation, equity, and comprehensive benefits
- Flexible Time Off and comprehensive parental leave
- Mission-driven company expanding access to fertility and family-forming care globally
- High-growth environment with empowered leadership
Role overview
Senior Member Engagement Manager, Lifecycle leads end‑to‑end lifecycle programs at Carrot, managing member‑facing email, SMS, and push communications across health journeys to drive engagement, retention, and program optimization.
Responsibilities
- Lead new lifecycle experiences for emerging health journeys and programs by partnering with Marketing Operations, Content, Data, and Product from concept through post‑launch, serving as the G&E lifecycle expert on cross‑functional initiatives
- Maintain and optimize lifecycle engagement programs end‑to‑end including strategy, audience segmentation, cross‑functional execution, and performance analysis across multiple member health journeys and channels simultaneously
- Drive member engagement and retention through data: own analysis across your programs, develop and test hypotheses, interpret results, and communicate findings to guide strategy and program direction
- Partner with the broader G&E team on lifecycle strategy, contributing to Carrot's approach to member conversion and long‑term engagement through experimentation, personalization, and AI‑assisted workflow development
- Serve as the G&E lifecycle partner for product GTM releases, bringing B2C communications and technical expertise to cross‑functional work with Product and PMM, and integrating new product features into existing programs for sustained member engagement