Team Lead Content & Social Media Strategy (f/m/d)
AstorMueller AG
WorldwideremotePosted 1 month ago
A
Skill Required
Social-Media-StrategyContent-StrategySocial-Media-ManagementTeam-LeadDigital-MarketingSocial-Media-and-Content-Marketing-ManagerSocial-Media-Team-LeadContent-Strategy-LeadContent-Team-LeadHead-Of-Social-Media-StrategyContent-Marketing-LeadSocial-Media-LeadObservabilityanalyticsFulltime
Key highlights
- Core focus: Organic social media strategy (primary focus: Instagram)
- Required experience: Mid-Senior Social Media Manager with team lead/mentoring experience and proven organic Instagram growth track record
- Required languages: Native-level German (German market focus) + business-fluent English
- Key benefit: Flexible working hours and location
- Key benefit: Product discounts and regular employee events
- Application rule: Only applications via the official career page form are accepted; email applications are not considered
Role overview
This Team Lead, Content & Social Media Strategy role at AstorMueller is designed for a professional with social media expertise and leadership skills to drive the company's organic social media strategy, with a primary focus on Instagram. The role involves developing and executing strategies to grow brand awareness, engagement and follower count, leading and mentoring a creative team, establishing efficient team workflows, and collaborating cross-functionally with Brand Management, Marketing, Content, Creative, CRM and E-Commerce teams to ensure consistent brand communication. The position also includes analyzing organic social performance to deliver actionable insights, supporting paid social and influencer/UGC initiatives, and ensuring the team delivers high-quality, on-schedule content while supporting individual team member development.
Responsibilities
- Manage the company's organic social media channels, with primary focus on Instagram
- Develop and implement social media strategies to increase brand awareness, engagement and follower growth
- Build and maintain an editorial content calendar, and plan, publish and optimize content across social media platforms
- Recommend appropriate content formats, messaging and publishing strategies for each platform
- Monitor community engagement by responding to comments and coordinating with relevant teams as needed
- Analyze organic social performance and create regular reports with actionable insights and recommendations
- Support paid social activities by boosting high-performing organic content where appropriate
- Collaborate closely with Brand Management, Marketing, Content, Creative, CRM and E-Commerce teams to ensure consistent brand communication
- Support the development and implementation of User Generated Content (UGC) and influencer marketing initiatives as these channels grow
- Lead and mentor the team, and establish effective team workflows including organizing and prioritizing work
- Set clear goals, expectations, priorities and working methods for the team
- Organize and prioritize team workload based on business needs, campaigns, deadlines and available resources
- Establish and improve workflows for briefings, feedback, review rounds, approvals, versioning and delivery
- Ensure the team works efficiently and delivers high-quality content on schedule
- Provide regular feedback, support team development, and help the team improve both quality and efficiency
Requirements
- Leadership experience with creative teams (including art direction, assessing text quality, providing creative feedback)
- Proven experience as a Mid-Senior Social Media Manager, preferably in retail, fashion, lifestyle or consumer brands
- Proven track record of successfully growing organic social media accounts, especially on Instagram
- Experience in a team lead or mentoring role
- Very strong knowledge of current social media trends, content formats and platform best practices, including algorithms and analytics
- Experience using social media management and analytics tools, e.g. Meta Business Suite, Metricool etc.
- Strong organizational, project management and presentation skills, with the ability to manage multiple complex priorities
- Creative mindset combined with analytical thinking and attention to detail
- Self-motivated, proactive and comfortable working independently
- Required language skills: Native-level German, with focus on insights for the German market, and very good business-fluent English
Benefits
- Open, collegial work atmosphere in international teams
- Diverse and innovative area of responsibility with individual development opportunities
- Attractive corporate benefits
- Regular employee events
- Flexibility in working hours and work location
- Discounts on the company's own products
Additional details
- AstorMueller is an equal opportunity employer that values diversity, fosters an inclusive environment for all employees and applicants, and welcomes talent from all backgrounds
- To ensure a smooth and efficient application process, all applicants are requested to apply exclusively via the application form on the company's career page; applications submitted via email cannot be considered
- This job posting was originally published on Himalayas