Performance Marketing Manager
Paytm
Mumbai, Maharashtra, IndiaPosted 4 months ago
Skill Required
MarketingPerformance Marketing ManagerPerformance MarketingStatisticsfintechTestNGAI
Key highlights
- 10+ years of required experience in performance marketing/growth.
- Ownership of large‑scale acquisition budgets with ROI, CAC, and payback focus.
- Responsibility for end‑to‑end paid growth across mutual funds, equities, derivatives, and MTF.
- Leadership opportunity to build and mentor a high‑performing performance marketing team.
- Cross‑functional collaboration with Product, Analytics, CRM, and senior leadership.
- Opportunity to influence product features that improve acquisition and activation.
Role overview
Paytm Money, the wealth‑tech arm of Paytm, is seeking an experienced Performance Marketing leader to own and scale the paid growth engine across its mutual funds, equities, derivatives and MTF offerings. The role sits at the intersection of marketing, analytics, and product, driving new user acquisition, activation, and lifetime value within the Paytm ecosystem.
Responsibilities
- Own and drive the performance marketing strategy across channels (Google, Meta, programmatic, OEMs).
- Manage large‑scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.
- Scale user acquisition across mutual funds, equities, and derivatives segments.
- Build and optimize full‑funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).
- Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).
- Continuously refine targeting, creatives, and landing experiences.
- Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision‑making.
- Identify funnel drop‑offs and optimize user journeys across acquisition and activation stages.
- Partner with analytics teams to build robust LTV, CAC, and ROI models.
- Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer‑led growth).
- Experiment with emerging formats such as video commerce, vernacular campaigns, and content‑led acquisition.
- Drive innovation in performance marketing through automation and AI‑driven optimization.
- Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.
- Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).
- Align marketing campaigns with product releases and feature launches.
- Collaborate with CRM and lifecycle teams to improve activation and early retention.
- Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).
- Collaborate cross‑functionally with Product, Analytics, and Business teams.
- Present campaign performance, insights, and growth opportunities to senior leadership.
- Build and mentor a high‑performing performance marketing team.
Requirements
- 10+ years of experience in performance marketing / growth roles.
- Strong background in broking, wealth management, or fintech platforms.
- Proven track record of managing large‑scale digital acquisition budgets.
- Deep understanding of stock markets, mutual funds, and derivatives ecosystem.
- Experience in scaling user acquisition for consumer internet platforms.
- Performance marketing & media buying expertise.
- Funnel optimization & conversion rate improvement skills.
- Data analytics & attribution modeling capability.
- Growth experimentation frameworks experience.
- Proficiency with MarTech tools and campaign automation.
- Stakeholder management & leadership abilities.
Nice to have
- Experience with AI‑driven optimization and automation in performance marketing.
- Background in video commerce or vernacular campaign execution.
- Experience building and leveraging influencer‑led growth programs.
- Track record of establishing fintech or OEM partnership channels.
Additional details
- About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services and pioneering the mobile QR payments revolution.
- Paytm Money is the wealth‑tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly.
- Owned by One97 Communications, founded by Vijay Shekhar Sharma, headquartered in Noida and backed by leading global investors.
- The role sits at the intersection of marketing, analytics, and product, playing a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.