Posted today · be early
Digital and Event Marketing Specialist
InGenius Prep
WorldwideremotePosted today
Skill Required
Digital-MarketingEvent-MarketingSocial-Media-MarketingWeChat-MarketingMarketing-CommunicationsEvent-Marketing-SpecialistMarketing-Events-SpecialistDigital-Marketing-SpecialistDigital-Marketing-ProfessionalEvent-Marketing-CoordinatorMarketing-SpecialistDigital Marketing Specialistandnetworkingetc.)AIFulltime
Key highlights
- Competitive salary
- Native-like fluency in Chinese
- Remote work flexibility
- Proficiency with WeChat and Xiaohongshu
Role overview
The Digital Marketing Manager will lead InGenius Prep's event marketing — including partner webinars and in-person events — while also driving content, advertising, and community growth on WeChat. This role builds brand awareness and generates qualified leads, positioning InGenius Prep as a leader in educational consulting, with expanding support for the new markets.
Responsibilities
- Develop strategies and tactics to promote our company and drive qualified leads to our front door
- Deploy successful full-cycle marketing campaigns (start to finish)
- Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
- Oversee in-house and partner presentations, RSVPs, and event success
- Research and attend industry events - expos, networking events, etc.
- Produce valuable and engaging content for WeChat
- Build strategic partnerships with key industry players
- Measure and report performance of marketing campaigns, gain insight, and assess against goals
- Leverage AI tools to improve marketing efficiency and output
Requirements
- Native-like fluency in Chinese speaking and writing
- Proficiency with Chinese social media platforms (WeChat and Xiaohongshu, etc.)
- Strong time-management skills
- Working knowledge of college applications/admissions process
- Experience in marketing-related work (campus involvement, internships, etc)
- Stay up to date with the latest trends and best practices in marketing
Benefits
- Paid time off
- Healthcare
- Vision
- Dental
- Retirement options
- Parental leave
- Remote work flexibility
- Professional development
- Fun, collaborative work environment
Additional details
- InGenius Prep was founded in 2013 by law students at Harvard and Yale.
- The company has grown to a team of more than 190 full-time employees, 600 part-time employees, as well as offices in the U.S., Canada, China, amongst other countries.
- Primary focus is assisting students in applying to U.S. Colleges and Graduate schools.
- Company is fast-paced and exciting; operates as a team, and everyone is given opportunities to advance in the organization.
- InGenius Prep is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
- Originally posted on Himalayas