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Organic Social Manager (B2B)

Interdependence Public Relations

WorldwideremotePosted 13 days ago
Interdependence Public Relations logo

Skill Required

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Key highlights

  • Role involves leading organic social strategy for B2B clients across multiple platforms including LinkedIn, X, YouTube, Reddit, and Discord
  • Requires 6-9 years of organic social media management experience within an agency environment focused on B2B
  • Offers comprehensive health benefits including dental, vision, and medical plans
  • Provides retirement savings with a 401(k) and a company match increasing to 3% in 2027
  • Focuses on driving lead generation and pipeline impact rather than vanity metrics
  • Needs deep LinkedIn expertise along with demonstrated results on X and YouTube for tech and AI audiences

Role overview

Interdependence seeks an Organic Social Manager (B2B) to lead organic social strategy and execution for a portfolio of B2B clients. This hybrid strategist/creator role focuses on building communities, ghostwriting for executives, and driving lead generation through organic social rather than vanity metrics. The ideal candidate is a thought leader with a proven track record of growing B2B companies organically, capable of adapting quickly to platform changes and leveraging AI tools to enhance creativity and workflow efficiency.

Responsibilities

  • Own organic social strategy, content calendars, and day-to-day execution for a roster of B2B clients across platforms (primarily LinkedIn, with X, YouTube, Reddit, Discord, and Instagram as client needs dictate)
  • Own the algorithm: continuously study, test, and adapt to ranking changes on each platform (for example, LinkedIn's shift toward specialist and personal content, X's Grok-powered ranking and link suppression), and turn those insights into playbooks for clients and the team
  • Build executive and employee-led social programs, recognizing that people, not company pages, now drive the majority of B2B organic reach and conversions
  • Develop fresh, creative social concepts and content ideas that help B2B brands and executives stand out in crowded feeds
  • Lead video-first content strategy: plan, script, and direct short-form vertical video, founder-on-camera content, and long-form YouTube for technical and tech-sector clients
  • Build and run clipping engines that turn long-form assets (podcasts, webinars, keynotes, founder recordings, customer conversations) into high volumes of native short-form clips, and evaluate when external clipper networks make sense for distribution
  • Develop and execute authentic Reddit strategies for clients: identifying the right subreddits, building credible accounts and karma, and earning organic presence that drives both buyer trust and AI search visibility
  • Build and activate owned communities (Discord, Slack, LinkedIn and X Communities) as engines for engagement, advocacy, product feedback, and retention
  • Ghostwrite LinkedIn posts, X long-form posts and Articles, thought leadership articles, and executive commentary that sounds authentically like the voice of each client spokesperson
  • Translate complex, technical, or industry-specific concepts into content that's clear, credible, and engaging for B2B audiences
  • Develop and maintain content calendars, briefs, and process documentation for assigned client accounts
  • Manage the full content lifecycle: drafting, internal/client approvals, scheduling, and publishing
  • Monitor and report on social performance metrics, turning data into clear, actionable optimization recommendations for clients, with a focus on lead generation and pipeline impact, including attribution approaches that account for dark social (UTMs, CRM tagging, self-reported attribution)
  • Stay current on platform best practices, algorithm shifts, and emerging formats across major social channels, and share what you learn through internal briefings and your own public content
  • Actively use AI tools to accelerate ideation, research, drafting, clipping, optimization, and workflow efficiency while bringing original thinking and a strong creative point of view to the work
  • Optimize social content for AI-driven discovery, understanding how Reddit, YouTube, LinkedIn, and X content is surfaced and cited by AI answer engines like ChatGPT, Perplexity, Google AI Overviews, and Grok
  • Collaborate cross-functionally with account, creative, and PR teams to align social content with broader client campaigns and news moments

Requirements

  • 6 - 9 years of organic social media management experience within an agency environment, with experience supporting B2B clients
  • Proven track record of building B2B businesses through organic social, with case studies showing measurable lead generation, pipeline, or revenue impact
  • Deep, hands-on LinkedIn expertise, plus demonstrated results on X and YouTube, especially for tech and AI audiences
  • A thought leader in your own right, with a personal following, newsletter, or public body of work that shows you understand how platforms reward content
  • Video-first content expertise (short-form, founder-on-camera, long-form YouTube, and clipping workflows) combined with excellent written content skills
  • Hands-on experience with Reddit and community platforms like Discord, including how to participate credibly without triggering community backlash
  • An insatiable learner who tracks trends aggressively, experiments early, and can point to tactics you adopted before they went mainstream
  • Highly creative thinker with a track record of developing original social concepts, content angles, and ideas that drive engagement
  • Demonstrated hands-on experience using AI tools for content ideation, research, drafting, editing, video clipping, and workflow efficiency
  • Ability to use AI as a creative and productivity tool while maintaining original thinking, strong editorial judgment, and authentic brand voice
  • Proven ability to ghostwrite in an executive's voice and build individual thought leadership platforms
  • Strong writing and editing skills, with an eye for tone and audience
  • Experience with social management and scheduling tools (e.g., Sprout Social, Hootsuite, or similar), plus AI clipping and video editing tools (e.g., Opus Clip, Descript, CapCut, or similar)
  • Familiarity with social analytics and reporting tools (Google Analytics or platform-native insights), and experience connecting social activity to CRM and pipeline data (e.g., HubSpot, Salesforce)
  • Comfort working across multiple client accounts and shifting priorities simultaneously
  • Proven ability to collaborate cross-functionally with account, creative, and PR teams to align social content with broader client campaigns and news moments

Nice to have

  • Familiarity with SEO-adjacent or AI-driven discovery and content optimization practices, including GEO and how social content earns citations in AI answer engines

Benefits

  • 100% Remote, Forever - Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace
  • Comprehensive Health Benefits - Choose from three Anthem Blue Cross PPO medical plans, plus dental and vision coverage
  • Retirement Savings - Save for the future with our 401(k) program, including a company match that is increasing further to 3% in 2027
  • Work-Life Balance - Enjoy paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays
  • Paid Parental Leave - We support growing families with paid parental leave, giving new parents dedicated time to recover, bond with their baby, and return to work with confidence
  • Supportive, Collaborative Culture - We set high standards, celebrate big wins, and work together to achieve exceptional results. You'll join a team that's collaborative, entrepreneurial, and committed to helping one another succeed.
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