Posted today · be early
Senior Performance Marketing Manager
Chess.com
WorldwideremotePosted today
Skill Required
Performance-Marketing-ManagerPaid-Acquisition-ManagerUser-Acquisition-ManagerDigital-Marketing-ManagerGrowth-Marketing-ManagerSenior-Performance-Marketing-ManagerSenior-Manager-Performance-MarketingPerformance Marketing ManagerPerformance MarketingAndroidwrittenTestNGandSignal ProcessingFulltime
Key highlights
- Fully remote — work from anywhere
- 5+ years required in performance marketing or paid user acquisition
- Own and scale an 8-9 figure marketing budget
- Build best-in-class incrementality testing and LTV/ROAS frameworks
- Partner with UGC agencies and creator marketplaces to scale creative production
- Must have significant overlap with US Eastern and Pacific time zones
Role overview
Chess.com is seeking a Performance Marketing leader to own and scale their paid acquisition engine for the world's #1 chess platform. The role combines deep measurement rigor with hands-on channel management across Meta, Google/App Store Ads, YouTube, and DSP partners, while building incrementality testing, saturation modeling, and LTV/ROAS frameworks. The ideal candidate has 5+ years in performance marketing, a proven track record of scaling channels from test to 8-9 figure budgets, and the judgment to reallocate spend as efficiency shifts. This is a fully remote position requiring significant overlap with US Eastern and Pacific time zones.
Responsibilities
- Own and scale a performance marketing engine with real momentum; take full ownership of the portfolio and drive acceleration and scale
- App Store and Android Ads are already running highly efficiently; Meta and YouTube video are proving out as channels with a clear path to target — accelerate and scale these channels
- Set the bar for measurement rigor: build out best-in-class incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks
- Scale creative production by partnering with content and partnerships teams to bring best practices from other UGC agencies
- Ensure high ROAS on a hybrid creator + performance strategy and build the testing infrastructure to find winners fast
- Optimize through DSPs and AdTech partners; manage and grow relationships with partners like LiftOff, AdFuel, and Eyeo to squeeze more performance out of every channel
- Shape long-term investment strategy by partnering with leadership to translate channel performance into LTV- and ROI-backed budget plans
- Grow spend where the returns support it and have the judgment to pull back or reallocate spend the moment efficiency slips
- Operate in public via async Slack communication; share results and reasoning transparently in channels, flag what's working and what isn't, and pull in the right people by name to keep things moving
- Manage operational details: own budgets, vendor contracts, and ad account setup across platforms including Meta, Google, App Store, and DSPs
- Keep attribution and tracking (AppsFlyer and friends) clean and trustworthy
- Build close ties with social media and growth teams; stay plugged into what's happening across the chess calendar and the broader business — tournaments, viral moments, product launches, seasonal swings
- Read when heading into a boom or viral moment versus a quiet stretch and flex spend accordingly between defensive, standard, and aggressive postures
Requirements
- 5+ years in performance marketing or paid user acquisition
- Track record of taking a channel from test to scale, with the judgment to know when to hold, cut, or reallocate spend as efficiency changes
- Real experience with incrementality testing, saturation analysis, and LTV/ROAS modeling; must know how to build and defend these frameworks, not just report on them
- Hands-on channel expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms
- Fluency with mobile attribution tools like AppsFlyer
- Creative taste maker, familiar with content and social media trends
- High-velocity written communicator who can communicate clearly and concisely at speed
- Must operate primarily in writing and be able to move between tactical channel optimization and board-level ROI conversations in the same day
Nice to have
- Background in gaming, subscription, or other high-engagement consumer apps, ideally with millions of daily users
- Experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network
- A track record of syncing paid spend with organic demand cycles — tying budget decisions to product launches, seasonal moments, or community/viral events rather than running a flat always-on plan
- Experience discussing budget and ROI cases with executive leadership or a board
Benefits
- 100% remote — work from anywhere
- Globally remote company spanning many time zones with async Slack communication culture
- Mission-driven, flat, life-celebrating, no-corporate culture
- Part of a team of 600+ people in 60+ countries serving 250M+ chess players worldwide
- Chess Is For Everyone!
Additional details
- Full-time opportunity
- Open to candidates who can work with significant overlap with both United States Eastern and Pacific time zones
- Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess
- Company is a tech company, gaming company, and content company
- Values posted originally on Himalayas
- More information available at the company website