Digital Marketing Executive

Company Description: SAMS DIGITAL is a Mumbai-based technology company specializing in software development, mobile and web applications, digital publishing, eBooks, and security printing. We help businesses accelerate digital transformation through innovative, high-quality solutions. Role Description: We are looking for a full-time, on-site Digital Marketing Executive with 2+ years of experience. The role involves managing social media, executing digital marketing campaigns, creating content, tracking performance with analytics tools, supporting product launches, and generating leads while ensuring consistent brand communication. Qualifications Strong foundation in Marketing, with the ability to plan and execute integrated digital campaigns aligned with business objectives. Excellent Communication skills, including clear writing, concise reporting, and effective cross-functional collaboration. Hands-on experience with Social Media Marketing, WhatsApp Marketing including content scheduling, community engagement, and platform best practices. Proficiency in Web Content Writing and basic content optimization for digital channels (web pages, blogs, landing pages, and email). Practical knowledge of Web Analytics tools (such as Google Analytics or similar) to track KPIs, analyze performance, and suggest improvements. Familiarity with basic SEO principles and digital advertising (e.g., search or social ads) is an advantage. Ability to work on-site in Mumbai, manage multiple projects, and meet deadlines in a fast-paced environment. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience. Prior experience in a digital agency or tech/IT services environment is preferred but not mandatory.