Social Media Specialist II
Project Management Institute, Inc.
WorldwideremotePosted 1 month ago
Skill Required
Social-Media-StrategyContent-CreationDigital-MarketingSocial-Media-SpecialistMarketing-CommunicationsSocial-Media-Content-SpecialistContent-and-Social-Media-SpecialistSocial-Media-Marketing-Coordinatorrelated fieldanalyticalanalyticsTestNGCanvaAgileandAIFulltime
Key highlights
- 5-7 years of relevant marketing/social media experience is required
- Up to 25% travel is required for the role
- Total compensation and benefits are based on geographic location
- Flexible work options are offered to support work-life balance
- Skill development opportunities are available for professional growth
- Access to a global professional network is provided to enrich work experience
Role overview
PMI is seeking a Social Media Specialist II who is a driven dreamer, innovator, thinker, and doer passionate about contributing to meaningful, impact-focused work. The role is accountable for the efficient development and execution of social media campaigns and larger-scale initiatives, with core duties focused on advancing the organization’s social media presence and meeting broader business objectives. The specialist will collaborate with internal team members and cross-functional stakeholders to support the planning and execution of the overall social media strategy, develop campaign briefs, support partnership-related social initiatives and integrated marketing efforts, execute tactical engagement-driving activities, and review work produced by assigned external vendors.
Responsibilities
- Be accountable for the efficient development and execution of social media campaigns and larger-scale initiatives
- Collaborate with team members and cross-functional stakeholders to support the planning and execution of the overall social media strategy
- Develop campaign briefs to guide social media efforts
- Support social media initiatives for partnerships and integrated marketing efforts
- Execute tactical activities that drive engagement and contribute to broader business objectives
- Interact with and review work produced by assigned external vendors
- Support the development and delivery of the organic social media strategy as part of larger omni-channel strategies and tactics
- Create effective social media content aligned with PMI's brand standards through impactful writing, attention-grabbing visuals, and short-form video
- Serve as the subject matter expert across key social media platforms, executing campaigns while applying platform best practices and sense-and-respond strategies to drive audience engagement
- Implement appropriate measurement and testing plans, and identify opportunities to improve social program and campaign analysis and reporting efficiencies
- Manage and assess weekly, monthly, and quarterly reports for organic social activities, and provide data-driven, actionable recommendations to drive key business objectives
- Measure the quantitative and business impact of organic social media campaigns, and apply sound knowledge, experience, and judgment to optimize results
- Understand the impact and implications of key issues and events within marketing segments and other supported functional business areas
- Partner to attract and interact with target customer segments and engage influencers to reach broader audiences
Requirements
- BA in marketing, public relations, communications or related field
- 5-7 years of experience in marketing, social media management, brand management or related degree
- Experience working with and managing agencies, especially with limited supervision
- Experience of working in an agile, dynamic, and customer-centric environment
- Strong understanding of how to represent the organization’s priorities and initiatives across a variety of communication channels
- Stay up-to-date on latest customer behavior and industry trends
- Analytical thinker with experience in qualitative and qualitative analytics
- Ability to manage multiple projects simultaneously while collaborating effectively across teams and stakeholders
- Strong ability to think creatively
- Confident using Canva and other social-first creative tools to produce creative assets
- Experienced using AI tools to improve efficiency while maintaining accountability for the quality and accuracy of final outputs
- Excellent communication, collaboration, presentation, and negotiation skills
- Proficiency in the business language for PMI (English)
- Up to 25% travel
Benefits
- Inclusive and diverse work environment with a culture of communication and collaboration
- Prioritization of employee health, safety, and well-being, with support for work-life balance
- Excellent total compensation and benefits package based on geographic location
- Skill development opportunities to support professional growth now and in the future
- Access to a global professional network to enrich work experience
- Flexible work options to help balance work time and personal time
- Award and bonus opportunities
Additional details
- The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience
- Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law
- This role was originally posted on Himalayas