Digital Marketing & Social Media Executive – Media

We are looking for a creative and enthusiastic Digital Marketing & Social Media Executive to support our digital marketing and social media initiatives. The ideal candidate should have hands-on experience in digital campaigns, social media management, content creation, audience engagement, and performance tracking across various digital platforms. This role is ideal for professionals who are passionate about digital marketing, social media trends, content creation, and building strong online brand presence. Key Responsibilities Digital Marketing Assist in planning, executing, and optimizing digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other online platforms. Support paid marketing initiatives, including PPC, display advertising, remarketing, and social media promotions. Assist in implementing SEO and SEM strategies to improve website visibility and organic traffic. Monitor campaign performance, including CTR, CPC, engagement, conversions, and website traffic. Conduct competitor analysis, keyword research, and audience analysis to improve campaign performance. Track campaign results using Google Analytics, Google Search Console, Meta Business Suite, and similar tools. Prepare weekly and monthly campaign performance reports with actionable insights. Support email marketing, lead generation, and online promotional activities. Social Media Management Manage the company's social media accounts across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other digital platforms. Create, schedule, and publish engaging content, including posts, reels, stories, videos, and promotional campaigns. Coordinate with design, marketing, and content teams to develop engaging multimedia content. Monitor social media trends, competitor activities, and audience engagement to identify content opportunities. Respond to comments, messages, and customer inquiries professionally and promptly. Assist in influencer marketing campaigns and brand collaborations. Stay updated on the latest social media features, platform updates, and digital marketing best practices. Required Skills & Qualifications Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Journalism, Media Studies, Business Administration, or a related field. 3-5 years of experience in Digital Marketing, Social Media Marketing, or Content Marketing. Basic knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar advertising platforms. Understanding of SEO, SEM, content marketing, and social media marketing concepts. Experience managing business or brand social media accounts. Familiarity with Google Analytics, Meta Business Suite, Google Search Console, Canva, Hootsuite, Buffer, or similar tools. Excellent communication, copywriting, and content creation skills. Basic knowledge of graphic design and video editing tools such as Canva, Adobe Express, CapCut, or Adobe Premiere Pro. Ability to manage multiple tasks and meet deadlines in a fast-paced environment. Preferred Qualifications Experience creating social media campaigns for brands or businesses. Knowledge of influencer marketing and digital branding. Familiarity with email marketing platforms and CRM tools is an advantage. Experience creating short-form video content for Instagram Reels, YouTube Shorts, or TikTok. Creative mindset with strong problem-solving and campaign ideation skills. Required Skills Digital Marketing Social Media Marketing Google Ads Meta Ads Manager Google Analytics SEO & SEM Content Creation Copywriting Social Media Management Community Engagement Canva Video Editing (Basic) Email Marketing Performance Marketing Google Search Console Meta Business Suite Trend Analysis Communication Skills Time Management Team Collaboration