CTV & Programmatic Media Buyer – Affiliate Lead Gen

Talent Hackers

WorldwideremotePosted 16 days ago

Skill Required

CTV-AdvertisingProgrammatic-Media-BuyingLead-Generation-MarketingPerformance-MarketingDigital-MarketingCTV-Media-BuyerProgrammatic-Media-BuyerMedia-BuyerPaid-Media-BuyerMedia-Buying-SpecialistDigital-Media-BuyerMedia-Buying-ManagerPerformance Marketinganalyticaletc.)andFulltime

Key highlights

3‑5 years media buying experience in CTV/OTT programmatic
Primary emphasis on Final Expense insurance
Success measured by cost per qualified call, lead quality, and conversion performance
Requires full‑time CST or EST‑aligned hours

Role overview

We are hiring a CTV & Programmatic Media Buyer to manage and scale performance‑focused television and streaming campaigns, primarily targeting Final Expense insurance. The role involves end‑to‑end media buying, creative ideation, data analysis, and close collaboration with call‑tracking teams to drive qualified inbound calls through direct‑response video advertising.

Responsibilities

Manage and scale performance‑focused TV and streaming campaigns across multiple consumer verticals with a primary emphasis on Final Expense insurance
Oversee the entire media buying process, including channel strategy, audience development, campaign setup, optimization, and creative planning
Generate qualified inbound calls through effective direct‑response video advertising
Plan, launch, and manage CTV/programmatic campaigns across platforms such as Roku, DSPs, and others, ensuring efficient spend allocation across audiences and creatives
Ideate, script, and help produce high‑intent direct‑response video ad creative designed to drive inbound calls
Analyze campaign performance (spend, calls, CPA, conversion/revenue) and translate insights into optimization decisions
Partner with call tracking and attribution teams (e.g., Ringba) to tie ad spend directly to call volume and closed‑policy outcomes
Test and iterate on creative, audience segments, dayparting, and publisher mix to continuously improve CPA
Stay current on CTV/programmatic ad tech trends, inventory options, and buying best practices

Requirements

3-5 years media buying experience in CTV/OTT and programmatic media buying, ideally in a direct‑response or lead‑generation environment
Strong understanding of video ad creative—what drives response, how to script for intent, and how to iterate based on performance
Experience with call tracking/attribution platforms and reading CPA/ROAS‑style reporting
Analytical mindset—comfortable in spreadsheets and reporting tools, translating data into action
Excellent (C‑level) English communication and cross‑functional collaboration skills
Ability to work full‑time CST or EST‑aligned hours