SEO Manager - Organic Marketing

HighRadius

Hyderabad, Telangana, IndiaPosted 1 month ago

Skill Required

MarketingSEO SpecialistSEOContent MarketingQuery Optimization

Key highlights

Location: Hyderabad
8‑10 years of SEO experience required
Mandatory B2B SaaS background
Accountable for High Intent MQL pipeline targets
Focus on both traditional and generative AI (GEO) search visibility

Role overview

The SEO Expert will own HighRadius's organic search strategy end‑to‑end, driving high‑intent pipeline through technical SEO, proprietary content, and emerging generative AI (GEO) search visibility for a core product line. This role is accountable for the volume and quality of Organic Search MQLs and works closely with senior cross‑functional stakeholders to build authority and pipeline via both traditional and AI‑augmented search surfaces.

Responsibilities

Own organic search performance: Drive end‑to‑end SEO strategy to generate Assigned High Intent and Medium Intent MQLs from Organic Search, with primary accountability for the High Intent MQL roll‑up target.
Lead technical SEO: Diagnose and resolve crawlability, indexation, site architecture, and rendering issues, partnering closely with engineering to keep the site fully discoverable and rankable on Google and Bing.
Drive GEO visibility growth: Improve visibility for top keyword queries across all HighRadius product suites within generative/AI search experiences (GEO), tracking improvement against the target month over month.
Build proprietary content authority: Lead the production of proprietary, data‑backed content assets (benchmarks, research, frameworks) that differentiate HighRadius and meet approved publication targets.
Manage cross‑functional stakeholders: Work closely with Product, Content, Web Engineering, Sales, and Marketing Analytics leaders to align on priorities, secure resourcing, and report progress against organic search KPIs.
Own keyword and ranking strategy: Build and execute the roadmap to rank target pages organically on Google and Bing, balancing quick wins with sustained authority‑building for competitive, high‑intent terms.
Forecast and report on pipeline impact: Track and report HI/MI MQL contribution from organic search against targets, surfacing risks early and recommending course corrections to leadership.
Mentor and guide the broader SEO function: Bring deep subject‑matter expertise to upskill the wider marketing team on technical SEO, content strategy, and search fundamentals.

Requirements

8‑10 years of experience in SEO, with a strong, demonstrable track record in both strategic and technical SEO.
Mandatory experience in B2B SaaS, with an understanding of long, multi‑stakeholder buying cycles and high‑intent keyword strategy.
Deep technical SEO expertise, including site architecture, crawl budget management, indexation, structured data, and Core Web Vitals.
Strong working knowledge of how Google (and Bing) crawling, indexing, and ranking systems work, and how to influence them.
Proven expertise in proprietary content strategy: ideating, briefing, and shipping original research, data studies, or frameworks that earn organic visibility and links.
Hands‑on stakeholder management experience, with the ability to influence Product, Content, Website, and Sales leaders.
Comfort owning and reporting against pipeline‑linked KPIs (MQLs, GEO visibility, content output).
Excellent communication skills, with the ability to translate technical SEO findings into business impact for senior leadership.