Posted today · be early
Social Media Strategist
New Era Technology
WorldwideremotePosted today
Skill Required
Social-Media-StrategyDigital-MarketingSocial-Media-MarketingContent-StrategyHealthcare-MarketingSocial-Media-StrategistSocial-Media-Creative-StrategistSocial-Media-Content-StrategistSenior-Social-Media-StrategistSocial-Media-ConsultantSocial-Media-SpecialistSocial-MediaSocial Media MarketingdevelopinganalyticsandFulltime
Key highlights
- Salary range: $57–$62 USD
- Required experience: 5-7 years of digital or social media marketing experience
- Required education: Bachelor's Degree or equivalent practical work experience
- Experience with pharmaceutical MLR review workflows is preferred
- Global team of over 3,000 professionals with competitive benefits and continuous training
- Minimal travel required; position operates during normal business hours with some flexibility
Role overview
The Social Media Strategist serves as an expert within New Era Technology's Global Social Media Center of Excellence (COE), crafting, enabling, and executing tailored social media strategies that support key business priorities across brand teams, medical affairs, and paid media partners. The role leverages data, consumer insights, and cross-functional collaboration to drive authentic audience engagement across priority social platforms while ensuring compliance with healthcare industry regulations. New Era Technology is a global team of over 3,000 professionals committed to securely connecting people, places, and information with end-to-end technology solutions at scale. Guided by core attributes of putting people first, embracing continuous learning, and thriving through collaboration and inclusion, the company nurtures its people to deliver exceptional customer service.
Responsibilities
- Collaborate cross-functionally with brand teams, medical affairs, paid media, search, web, and creative partners to define and enable organic social media strategies aligned with business goals
- Maintain up-to-date expertise on social media trends, platform developments, and audience behaviors across prioritized networks, including Facebook, Instagram, YouTube, TikTok, X, and Snapchat
- Guide content through internal Medical, Legal, and Regulatory (MLR) review processes, ensuring strict compliance with promotional practices, FDA regulations, privacy policies, and brand standards
- Partner with community managers and social listening teams to extract actionable consumer insights, monitor real-time audience behavior, and feed data into brand channel strategy
- Assist in developing and updating the global social media strategy playbook to standardize capabilities and best practices across the organization
- Analyze performance data from social listening and channel analytics to deliver monthly/quarterly insights, make channel optimization recommendations, and refine program execution
- Collaborate with data, analytics, and media teams to define key performance indicators (KPIs) and build regular scorecard reporting for leadership
- Interface with internal IT teams and external agency partners to implement workflows and processes for deploying approved social capabilities
Requirements
- 5-7 years of digital or social media marketing experience with a focus on developing and executing social media strategy for enterprise brands or functional areas
- Proven track record of translating consumer insights and brand objectives into integrated marketing campaigns
- Demonstrated success working in highly matrixed, dynamic environments and leading cross-functional alignment
- Bachelor's Degree or equivalent practical work experience
- Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English
- Ability to communicate effectively in English, both verbally and in writing, with employees, customers, vendors, and other business partners, as applicable to the position
- Regular use of hands and fingers to operate a computer, keyboard, mouse, and other office equipment, including repetitive motions such as typing, scrolling, and mouse use
- Ability to communicate effectively and understand verbal communication in person, by telephone, and through video conferencing or other remote communication tools
- Ability to view and read information on computer screens and printed materials, including the ability to adjust focus
- Ability to perform the essential functions of the position, with or without reasonable accommodation
Nice to have
- Experience navigating regulated content environments, particularly pharmaceutical Medical, Legal, and Regulatory (MLR) review workflows
Benefits
- Team-oriented culture that prioritizes personal and professional development
- Work alongside industry-certified experts
- Access to continuous training
- Competitive benefits
- Supportive, growth-oriented environment
- Guided by core attributes of putting people first, embracing continuous learning, and thriving through collaboration and inclusion
Additional details
- Pay Range: $57—$62 USD
- This position generally operates during normal business hours; however, specific start and end times may vary based on business needs, workload, and job responsibilities. Occasional work outside of normal business hours may be required.
- Minimal travel may be required on an as-needed basis.
- Prolonged periods of computer use and viewing a computer screen are required.
- An individual must be able to perform the essential functions of the position, with or without reasonable accommodation. Reasonable accommodations will be provided to qualified individuals with disabilities in accordance with applicable law.
- Duties and responsibilities may be modified, added, or reassigned based on business needs.
- New Era Technology is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
- This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, compensation, benefits, training, transfer, leaves of absence, discipline, termination, layoff, recall, and other terms and conditions of employment.
- With a global team of over 3,000 professionals, committed to creating a workplace where everyone feels valued, empowered, and inspired to grow.
- Mission is to securely connect people, places, and information with end-to-end technology solutions at scale.