Product Management - Senior Director - Ads
Paytm
Bangalore, Karnataka, IndiaPosted 4 months ago
Skill Required
ProductPerformance MarketingMachine LearningEngineeringanalyticalbuildingdesignDesign PatternsSignal Processing
Key highlights
- 10–15 years of product management experience and 6+ years in ads/performance marketing.
- Core expertise in optimizing for ROAS, CAC, and conversion funnels.
- Collaborative output‑driven program with 360° peer feedback.
- Wealth creation opportunity as part of India’s largest digital lending story.
- Proven track record of building 0 → 1 products and scaling them.
- Lead evolution of Paytm’s ads platform into a performance‑first, data‑powered ecosystem.
Role overview
Paytm, India’s leading mobile payments and financial services company, is looking for a Director of Product for Paytm Ads. The role will drive the evolution of the ads platform into a performance‑first, data‑powered ecosystem, focusing on measurable advertiser outcomes such as ROAS, CAC, and conversions. It sits at the intersection of advertising, data, and commerce and demands strong strategic thinking, deep product expertise, and execution excellence.
Responsibilities
- Define and scale Paytm’s performance advertising stack, focused on delivering measurable outcomes (ROAS, CAC, conversions) and build solutions across audience targeting & retargeting, campaign optimization, conversion tracking & attribution.
- Leverage Paytm’s rich transactional and behavioral data to build high‑quality audience segments, design and scale privacy‑safe data activation frameworks including clean‑room (DCR) capabilities, and enable advertisers to activate their own data securely and compliantly.
- Lead development of machine‑learning‑driven systems for bidding & budget allocation, ad ranking & personalization, audience selection and look‑alike modeling; drive continuous improvement in model performance and business outcomes.
- Build and evolve data platforms and decisioning engines that power real‑time ad delivery and optimization, ensuring scalability, reliability, and low‑latency decisioning.
- Lead end‑to‑end product lifecycle from ideation to launch and scale; identify new monetization opportunities across on‑platform inventory and off‑platform activation (DSP integrations, partnerships); drive adoption through strong collaboration with GTM teams.
- Partner closely with Engineering (platform build), Data Science (ML models), and Sales & Partnerships (market adoption) to align product strategy with broader business goals.
Requirements
- 10–15 years of product management experience.
- 6+ years experience in Ads / Performance Marketing / Growth platforms.
- Experience in D2C, E‑commerce, Marketplaces, or AdTech ecosystems.
- Deep expertise in optimizing for ROAS, CAC, conversion funnels and growth metrics.
- Strong understanding of first‑party data ecosystems and audience activation.
- Knowledge of attribution models and measurement frameworks.
- Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, with hands‑on experience in attribution setup, campaign tracking, and performance analysis.
- Hands‑on experience building ML‑led products (ranking, bidding, recommendation systems) and data platforms / decisioning systems.
- Proven track record of building 0 → 1 products and scaling them successfully.
- Ability to translate ambiguous business problems into structured product solutions.
- Strong stakeholder management across business, technology, and GTM teams.
- High ownership and strong problem‑solving ability; comfortable operating in fast‑paced, ambiguous environments; bias for action combined with analytical rigor and structured thinking.
- Strong customer empathy with a focus on delivering measurable impact.
Nice to have
- Experience with privacy‑safe data activation frameworks such as clean‑room (DCR) capabilities.
- Experience integrating with third‑party DSPs and partnership ecosystems.
- Exposure to retail media platforms and performance marketing ecosystems.
- Additional experience with mobile measurement partners beyond basic familiarity.
Benefits
- Collaborative output‑driven program that brings cohesiveness across businesses through technology.
- Opportunity to improve average revenue per user by increasing cross‑sell opportunities.
- Comprehensive 360° feedback from peer teams on support of their goals.
- Earned respect culture from peers and managers.
- Wealth creation potential as part of India’s largest digital lending story.
- Access to a massive ecosystem of 500 million+ registered users and 17 million+ merchants.
Additional details
- Paytm is India’s leading mobile payments and financial services distribution company, pioneer of the mobile QR payments revolution, building technologies that help small businesses with payments and commerce.
- Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
- Paytm Ads is strengthening its position as a leading outcome‑driven advertising platform, powered by high‑intent first‑party data, machine‑learning‑led optimization, and robust measurement and attribution capabilities.
- The role sits at the intersection of ads, data, and commerce, requiring a strong blend of strategic thinking, product depth, and execution excellence.