Posted today · be early
Growth & Performance Specialist
Hook + Ladder Digital
WorldwideremotePosted today
Skill Required
Performance-Marketing-SpecialistDigital-Marketing-SpecialistGrowth-Marketing-SpecialistPPC-SpecialistEmail-Marketing-SpecialistGrowth-SpecialistGrowth-Analytics-SpecialistPerformance MarketingEmail MarketingtroubleshootingStatisticsGoogle AdsanalyticalautomationObservabilitysimilar)analyticsFirebaseTestNGLookerdesignSEOandGoogle AnalyticsAIFulltime
Key highlights
- Salary/Compensation: Includes profit-sharing program
- Level Required: 2-4+ years of hands-on performance marketing experience
- Key Benefit: Remote-first, flexible, and built on trust with flexible PTO and unlimited sick days
- Notable Requirement: Must have advanced hands-on experience running live paid media accounts and managing ad budgets (Meta, Google, TikTok, YouTube, StackAdapt, or Bing)
Role overview
Hook + Ladder is a fast-growing fractional marketing agency that helps multi-location restaurant brands (QSRs with 100–500 locations, fast-casual concepts, and regional chains) grow revenue, drive foot traffic, and win local markets. We operate as a true extension of their marketing teams. We are seeking a Growth & Performance Specialist who is obsessed with results, loves working with data, and knows how to turn insight into action. In this role, you will lead paid advertising strategies and live account execution, while taking ownership of lifecycle email operations for multi-location businesses. You will be the performance engine of your team, owning everything from campaign testing, trafficking, and budget management to GA4 analytics, email segmentation, and flow execution. The ideal candidate loves optimizing what's already working, constantly experiments with what could work better, is eager to expand their email marketing skill set on the job, and partners across teams to deliver real business impact.
Responsibilities
- Lead paid advertising strategies and live account execution across Meta, TikTok, Google, and more for multi-location restaurant brands.
- Take ownership of lifecycle email operations including segmentation, automation, testing, and reporting for multi-location businesses.
- Plan, execute, manage budgets, and optimize campaigns across paid and email channels.
- Partner with Client Success and Content teams to connect national strategy with local execution and drive full-funnel growth.
- Analyze campaign data, run A/B tests, build dashboards, surface learnings, and turn results into strategic action.
- Handle the technical day-to-day of email marketing including segmentation, automation, testing, and reporting.
- Align email messaging and timing with content teams while owning the email scope.
- Stay ahead of platform updates, trends, and best practices by applying a test-and-learn mindset.
- Explore how AI and emerging tools can improve performance and efficiency.
- Monitor pacing, optimize spend across large multi-location accounts, and take full ownership of results.
- Ensure campaigns are accurately built, launched, tracked, and continuously optimized.
- Proactively resolve attribution, delivery, and tracking issues before they become problems.
- Communicate clearly so campaigns stay aligned with client business goals.
Requirements
- 2-4+ years of hands-on performance marketing experience, ideally in an agency or multi-client environment.
- Advanced, hands-on experience running live paid media accounts and managing ad budgets (Meta, Google, TikTok, YouTube, StackAdapt, or Bing).
- Basic to foundational experience in email marketing across setup, segmentation, A/B testing, and reporting paired with a proactive willingness to own and grow the email scope from day one.
- Experience supporting multi-location B2C businesses (restaurants, retail, franchise, or similar).
- Strong analytical skills with experience in GA4, GTM, Looker Studio, UTM tracking, and client-facing performance reporting.
- Strategic mindset with the ability to connect campaign performance to business outcomes.
- Comfortable working cross-functionally in fast-paced environments.
- Daily user of AI tools (ChatGPT, Claude, Gemini — you use them, not fear them).
- Comfortable troubleshooting campaign tracking, attribution, automation, and delivery issues.
- Fluent English (C1+).
- Must have run paid advertising campaigns hands-on on live accounts; this is not a strategy-only role.
- Must be willing to take on or learn email marketing operations alongside paid media.
- Must engage with data, testing, or performance accountability.
- Must be comfortable with active optimization rather than set-it-and-forget-it marketing.
- Must take initiative rather than wait for direction.
- Must enjoy collaboration and feedback.
- Must prefer fast-moving environments over slow-moving corporate settings.
Nice to have
- Deeper expertise in lifecycle email strategy and automation (Klaviyo, Paytronix, or similar).
- Experience with franchise, QSR, hospitality, retail, or multi-location brands.
- Worked in agency or multi-account environments with tight timelines.
- Familiar with Firebase, push notifications, or multi-channel automation.
- Understand first-party data, attribution, and privacy best practices.
- Experience with campaign QA or technical troubleshooting.
- Used AI tools for reporting, optimization, or workflow automation.
- Hold certifications in Google Ads, Meta Blueprint, Klaviyo, or similar.
- Speak Spanish and/or French.
Benefits
- Remote-first, flexible, and built on trust.
- Flexible PTO.
- Unlimited sick days.
- Profit-sharing program.
Additional details
- Hook + Ladder is a fractional marketing agency.
- The company operates as a true extension of client marketing teams.
- You will be the performance engine of your team.
- The role requires ownership of everything from campaign testing, trafficking, and budget management to GA4 analytics, email segmentation, and flow execution.
- The role was built for someone who loves optimizing what's already working, constantly experiments with what could work better, and is eager to expand their email marketing skill set on the job.
- As the agency scales, career growth opportunities are available through coaching, strengths-based growth, continuous feedback, and leadership development.
- You will partner closely with Client Success, Content, Design, SEO, and Leadership.
