The Digital Marketing & Content Specialist is a full-time, on-site role based in Ahmedabad. This role involves planning and executing digital marketing campaigns across channels such as search, social media, email, and web, aligned with company objectives and target audiences. The specialist will create, edit, and optimize content for websites, blogs, social platforms, and marketing assets, ensuring consistent brand messaging and SEO best practices. Day‑to‑day tasks include monitoring campaign performance, analyzing metrics, preparing reports, and recommending improvements to increase engagement and lead generation, while collaborating closely with design, development, and sales teams to support product launches, thought leadership initiatives, and overall brand visibility.
Responsibilities
- Develop and execute end-to-end digital marketing strategies for India and Global Market including US markets.
- Lead cross-channel campaigns (SEO/SEM, social media, Email, Paid Ads, Influencer & Display).
- Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation.
- Drive performance marketing to achieve lead generation, conversion, and revenue targets.
- Review campaign posts, communication materials, creative assets, and messaging approvals.
- Manage and review the team’s daily deliverables including social media posts, campaigns, and content calendars.
- Collaborate with Sales, Product, Design, and Customer Success team to align marketing efforts with organizational goals.
- Evaluate performance of campaigns using analytics tools and prepare data‑driven reports.
- Align digital initiatives with product roadmap, demand trends, and market feedback.
- Analyse market research to understand product positioning, demand patterns, and competitor activities.
- Oversee content strategy and localization to fit regional audience preferences.
- Manage brand reputation and engagement across all online platforms.
- Identify emerging marketing tools, trends, and digital innovations for business growth.
- Create marketing automation workflows and manage CRM‑based lead nurturing funnels.
- Monitor KPIs, web analytics, cost metrics, and campaign ROI.
- Support offline demand generation through corporate events, conferences, and networking platforms.
- Collaborate with Business Development on lead quality and funnel health.
- Prepare regular performance reports, insights, and recommendations for leadership.
- Manage budgets, allocate spends effectively, and ensure ROI‑driven marketing outcomes.
- Build, mentor, and expand a high‑performing marketing team across time zones.
- Ensure timely execution of campaign calendars, deliverables, and go‑to‑market initiatives.
- Implement retargeting and remarketing strategies to increase conversion touchpoints.
- Track customer engagement behaviour, retention metrics, and product adoption signals.
Requirements
- Proven experience managing digital marketing across Domestic & Global Markets.
- Strong understanding of online & offline demand generation channels.
- Hands‑on with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.
- Experience with CRM systems and performance analytics.
- Excellent knowledge of content marketing, lead generation funnels, and brand positioning.
- Ability to lead effectively with cross‑functional teams and manage multiple projects simultaneously.
- Excellent understanding of audience behaviour, cultural nuances, and trends.
- Experience in managing large marketing budgets with measurable outcomes.
- Ability to thrive in fast‑changing market environments.
- Growth‑driven mindset with strong analytical ability.
- Relevant Experience: 4+ years
Additional details
- Company Description: iSummation Technologies Pvt. Ltd. is a global digital engineering consulting and solutions partner with over two decades of experience driving smart digital transformation.
- The company delivers high‑performing solutions using a wide range of modern technologies, including NodeJS, Java, ColdFusion, Python, ReactJS, Angular, MERN Stack, major SQL and NoSQL databases, and leading cloud platforms such as AWS, Azure, and GCP.
- iSummation relies on proven Agile and DevOps engagement models to support long‑term partnerships with clients of various sizes and industries.
- The organization promotes a culture of flexibility, quality, and continuous improvement, encouraging offshore collaborations and providing strong career opportunities for software and digital professionals.
- Location: Near Vaishnav Devi Circle, Ahmedabad (on‑site).
- Looking for Immediate Joiner.
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