We are looking for a creative and data-driven Digital Marketing Specialist to manage our digital marketing activities across multiple platforms. The ideal candidate should have experience in SEO, Google Ads, Meta Ads, content marketing, email marketing, and analytics. This role is ideal for someone who combines creativity with analytical skills and can consistently improve online marketing performance through data-driven decisions.
Responsibilities
- Plan and execute digital marketing campaigns
- Manage Google Ads (Search, Display, Performance Max)
- Create and optimize Meta (Facebook & Instagram) advertising campaigns
- Improve website SEO (On-page & Off-page)
- Perform keyword research and competitor analysis
- Manage social media accounts and content calendar
- Create engaging content for blogs, websites, and social media
- Track campaign performance using Google Analytics and Search Console
- Generate qualified leads through digital channels
- Manage email marketing campaigns
- Optimize landing pages for better conversion rates
- Monitor ROI, CPC, CPL, CTR, and conversion metrics
- Coordinate with designers and developers for campaign execution
- Stay updated with the latest digital marketing trends
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 2–5 years of experience in digital marketing
- Google Ads
- Meta Ads Manager
- SEO & SEM
- Google Analytics 4 (GA4)
- Google Search Console
- WordPress
- Canva / Adobe Creative Suite (basic knowledge)
- Email Marketing
- Social Media Marketing
- Content Writing
- Microsoft Excel & Reporting
Nice to have
- Google Ads and Google Analytics certifications are an advantage
- Basic HTML/CSS (preferred)
Additional details
- Key Performance Indicators (KPIs): Number of qualified leads generated, Cost per Lead (CPL), Return on Ad Spend (ROAS), Website traffic growth, Organic keyword rankings, Conversion rate, Social media engagement, Email open and click-through rates
Zobhira
