Posted today · be early

Digital Marketing Specialist - SEO

Talentgigs

Coimbatore, Tamil Nadu, IndiaonsitePosted 1 day ago

Skill Required

FulltimeSEO SpecialistDigital Marketing SpecialistSEOGoogle AnalyticsSemrushGoogle AdsMeta AdsWordPressGenerative AI

Key highlights

Experience: 5-6years
Digital Marketing Execution: 6-10 years of digital marketing experience with direct, hands-on SEO execution.
SEO Fundamentals: Strong working knowledge of on-page, technical, and off-page SEO practices.
AI Search Awareness: Familiarity with AI Overview eligibility signals, schema basics, and content structuring for LLM-based search surfaces.
Analytics: Working proficiency in GA4 and Google Search Console.
Client-Facing Communication: Strong written and verbal English suitable for supporting US-based client interactions.

Role overview

Responsibilities

Support the traffic recovery programme plan, tracking progress against agreed milestones.
Help translate the programme strategy into weekly sprint plans and track task ownership across the team.
Flag risks, dependencies, and blockers to the Senior SME Executive as soon as they surface.
Assist in maintaining alignment between the Capability Manager and the client on scope and progress.
Coordinate day-to-day with the client's paid media partner on scheduled organic-workstream deliverables.
Act as a secondary point of contact for the client stakeholder team, escalating to the Senior SME Executive as needed.
Help prepare weekly performance reports covering organic traffic, GSC metrics, MQLs, paid performance, and content output.
Support the content and campaign approval process, ensuring items move within the 3-business-day SLA.
Communicate task-level progress and flag risks promptly to the Senior SME Executive.
Execute and QA SEO deliverables — technical fixes, content rebuilds, schema implementations, and keyword strategies — under senior review.
Check content against E-E-A-T guidelines and Google's Helpful Content principles before senior sign-off.
Support AIO and AEO implementation work (schema, FAQ structures, AI Overview readiness).
Assist with GEO tracking: monitor topical authority content clusters and LLM citation progress.
Pull and organise GSC, GA4, and rank-tracking data for senior review and interpretation.
Maintain and update the weekly KPI dashboard covering primary and supporting programme metrics.
Compile data into clear summaries for review by the Senior SME Executive and client.
Assist in producing phase-end review reports at the conclusion of each programme phase.
Flag anomalies (ranking drops, algorithm impacts, paid underperformance) promptly for senior escalation.
Help maintain documented SOPs, campaign settings, and handover materials.

Requirements

Digital Marketing Execution: 6-10 years of digital marketing experience with direct, hands-on SEO execution.
SEO Fundamentals: Strong working knowledge of on-page, technical, and off-page SEO practices.
AI Search Awareness: Familiarity with AI Overview eligibility signals, schema basics, and content structuring for LLM-based search surfaces.
Analytics: Working proficiency in GA4 and Google Search Console.
Coordination: Ability to track and coordinate tasks across a small specialist team.
Client-Facing Communication: Strong written and verbal English suitable for supporting US-based client interactions.

Nice to have

Exposure to eCommerce or B2B digital marketing programmes, preferably for US-market clients.
Familiarity with SEMrush or Ahrefs, rank trackers, and crawl tools such as Screaming Frog.
Basic paid media literacy (Google Ads, Meta Ads, LinkedIn Ads).
Familiarity with Elementor/WordPress CMS for first-line editorial review.
Google Analytics or Google Ads certification is an added advantage.
SEMrush SEO Toolkit certification is a plus.

Additional details

Role: SME
Experience: 5-6years
Location: Coimbatore (WFO)
Organised, detail-oriented approach to managing multiple concurrent workstreams.
Comfortable escalating issues early rather than waiting for problems to compound.
Eager to grow into a senior, client-facing delivery role.